Director of Marketing

Job Details

Level
Management

Job Location
Admin Office Troy - Troy, MI

Position Type
Full Time

Education Level
4 Year Degree

Join ACC

The Director of Marketing is part of the management team and is responsible for the development and implementation of a comprehensive marketing, events and sponsorship strategy.

Qualifications:

• A Bachelor degree in administration, public relations, marketing, development, hospitality management, project management or related field.
• Five years' experience in non-profit fundraising, communications, public relations and special event planning required.
• Experience in high level non-profit organizations and a proven track record as a leader and motivator to provide enthusiasm, energy, motivation, direction, and successful implementation of marketing, fundraising policies, plans and programs.
• Possess understanding with the Association of Fundraising Professional's Code of Ethics and Standards.

Principal Duties and Responsibilities

Leadership and Management

• Hire, train, evaluate, and provide direction and supervision to the Marketing staff.
• Organize and manage the Marketing department ensuring adherence to procedures.
• Establish and administer revenue-generating programs.
• Coordinate Marketing operations with Development and volunteer activities.
• Strategize programs with organization needs and priorities.

Planning

• Identify and help prioritize program, service, and organizational needs.
• Establish department goals, objectives, and budgets.
• Design and strategize the marketing plan focusing on sponsorship and branding.
• Plan and implement events and promotions.

Sponsorship

• Design and implement a sponsorship sales strategy.
• Identify appropriate sponsor and promotion prospects.
• Cultivate and maintain key sponsor relationships.
• Arrange meetings with interested sponsor prospects.
• Prepare sponsorship proposals that meet established targets
• Evaluate marketing programs, sponsorships, promotions, and events for effectiveness in meeting goals and objectives.
• Maintain accurate records and tracking systems.

Brand Management

• Create a unique brand identity for ACC.
• Build and reinforce ACC brand among all constituents.
• Develop all advertising materials, promotion materials, and communications plans.
• Review all ACC communication materials for message consistency and adherence to brand identity standards.

Events and Other

• Lead coordination for the agency's annual events and all promotions/marketing initiatives
• Managing relationships with event media partners.
• Creating and maintaining event budgets and timelines.
• Lead in the coordination, management and development of marketing & fundraising initiatives (including signature events), that align with the agency mission for both internal and external audiences
• Work with leadership, internal staff and the community on a regular basis to understand goals and identify key messages. Ensure agency marketing meets goals
• Manage social media accounts. Ability to be innovative and diligent in social media content management.

• Direct all public relations efforts on behalf of ACC.
• Supervise the development and production of ACC publications and printed materials.
• Oversee the design and content of the ACC website
• Perform appropriate duties as assigned by management

Perks & Benefits:

• Guaranteed full-time pay - competitive salaries
• Full medical, dental, vision health benefits with low costs and deductibles
• Short-term and long-term disability insurance
• Generous paid time off (20 days a year)
• 13 paid holidays
• 403(b) Retirement Plan
• Bonus opportunities- longevity, sign on, employee referral