Director of Marketing

Director of Marketing

The Sea Pines Resort - Hilton Head Island, SC

About The Sea Pines Resort

The Sea Pines Resort is a world-class destination on Hilton Head Island, known for its pristine beaches, championship golf courses, luxury accommodations, and exceptional guest experiences. As a premier resort, we are committed to providing unparalleled service and unforgettable memories for our visitors.

Position Overview

The Director of Marketing is responsible for leading and executing strategic marketing initiatives to enhance brand awareness, drive revenue, and position The Sea Pines Resort as a top-tier destination. This role requires a visionary leader with a deep understanding of luxury hospitality marketing, digital strategy, brand management, and guest engagement. ***This role is on-site***

Key Responsibilities

• Strategic Leadership & Brand Development
• Develop and implement a comprehensive marketing strategy aligned with the resort's business objectives.
• Strengthen The Sea Pines Resort's brand identity and market positioning across all channels.
• Lead market research and competitive analysis to identify trends and opportunities.
• Digital & Traditional Marketing
• Oversee digital marketing efforts, including SEO, SEM, social media, email campaigns, and website management.
• Manage content strategy, ensuring high-quality storytelling that resonates with target audiences.
• Execute traditional marketing efforts, including print advertising, direct mail, and public relations.
• Revenue Growth & Guest Engagement
• Collaborate with sales and revenue teams to develop promotions and campaigns that drive bookings and guest loyalty.
• Enhance guest engagement through personalized marketing initiatives and data-driven strategies.
• Oversee partnership marketing efforts to expand reach and brand affinity.
• Team Leadership & Budget Management
• Lead and mentor the marketing team, fostering a culture of creativity and innovation.
• Manage marketing budgets, ensuring effective allocation of resources and strong ROI.
• Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.

Qualifications & Experience

• Bachelor's degree in marketing, Business, Communications, or a related field; Master's degree preferred.
• 7+ years of experience in marketing leadership, preferably in the luxury hospitality or travel industry.
• Expertise in digital marketing, brand management, and content strategy.
• Strong analytical skills with the ability to interpret data and drive strategic decisions.
• Excellent leadership, communication, and project management skills.
• Proficiency in marketing automation platforms, Google Analytics, and social media tools.

Why Join The Sea Pines Resort?

• Work at one of the most iconic and breathtaking destinations on Hilton Head Island.
• Be part of a passionate and dynamic team dedicated to delivering world-class experiences.
• Competitive salary, benefits, and professional growth opportunities.
• Health, dental, vision, life and other insurance after a 60 day waiting period.
• Free unlimited golf rounds for all employees on Atlantic Dunes and Heron Point golf courses (cart fee applies)
• Discounted room rates for employees and family at the Inn & Club at Harbour Town
• Discounted food & beverage, resort apparel, and activities including fitness, tennis, and golf
• Special employee events
• 401(k) with company match and Profit Sharing for all employees (must complete (1) year of service and 1,000 work hours to receive company match)
• Employee Referral Program
• Preferred Pricing on Tournament tickets to the RBC Heritage presented by Boeing