Director of Marketing

Are you a marketing maverick who's grown tired of the constant hustle of running your own business, agency, or working as a fractional CMO, and craving the opportunity to channel your boundless talents into driving the exponential growth of an industry-leading company?

Healthpreneur, the world's leading company helping health professionals build scalable coaching businesses that transform more lives, is seeking a "best in class" Director of Marketing to spearhead our ambitious expansion plans.

If you're a strategic visionary who lives and breathes direct response and brand marketing, with a proven track record of scaling online campaigns to new heights, we want you on our team.

As our Director of Marketing, you'll be the architect behind our omni-channel marketing ecosystem, crafting high-converting campaigns that captivate our target audience, boost lead generation, and drive sales.

Boasting a keen eye for innovation, a gift for persuasive copywriting, and an unparalleled understanding of the digital landscape, you'll elevate our brand, expand our reach, and take our business to the next level.

Sound like your kind of challenge? Keep reading...

You are successful in this role when you have tripled our inbound call volume with qualified leads and substantially increased our social media following, subscriber base on Youtube, and have facilitated the conversion of that organic following into clients.

You will develop and optimize marketing strategies and campaigns, oversee the execution of all tactical elements with associated owned, earned and paid channels; associated digital/social platforms; new product launches; sales collateral; website content; and internal materials.

Additionally, you will oversee our in-house creative, content, and paid media team, leading the planning and delivery of best-in-class design and messaging, ensuring that everything is on brand (ie. voice, tone, philosophy) and improving important metrics.

The Director of Marketing Role

As our full time Director of Marketing for Healthpreneur, you will oversee our marketing strategy, demand/lead generation, and growth-related activities to ensure we're continually growing our client base, our monthly revenue, our social media and email following (and engagement), and our brand.

Our business model is very simple. Drive the right people (health professionals growing their coaching business online) to follow us, optin to our email list (via webinar or other helpful resource), AND ultimately book strategy calls with our sales team.

You will create and execute strategies for paid ads, organic and inbound marketing, social media, email marketing to consistently grow our revenue, number of engaged leads, calls booked, and overall social and email following.

As the Director of Marketing you will also lead team members in our marketing department and hold them accountable to agreed upon projects and objectives. You will conduct weekly 1-on-1 calls with your direct reports, attend our weekly leadership meetings, and our weekly team call.

Your success will be measured by your ability to generate more qualified leads that allow us to generate more sales appointments and ultimately help us grow new client revenue each month. You will also be responsible for helping us grow the Healthpreneur brand across all social channels through the omnipresent distribution of our content in streamlined, organized, and high volume fashion.

RESPONSIBILITIES

• Oversee the strategy and execution of new client acquisition from social, organic, email, and paid traffic sources.
• Run our ads inside Facebook ads manager (not mandatory but very desirable as it would allow us not to have to bring on a separate media buyer)
• Create promotional campaigns (and marketing assets) that drive new business (from email, social, etc...) and systemize them so we can repurpose them (if successful in the future).
• Oversee and deploy our weekly email marketing with a healthy mix of content and promotion (most content will be provided from our copywriter but you should have the ability to whip up a promotional campaign when needed).
• Be able to write (if needed) emails, Facebook ads, VSLs, and/or web/landing pages that connect with our audience (in our voice) and convert.
• Always have split tests running inside Visual Website Optimizer across all levels of our funnel(s), always hunting for conversion improvements.
• Develop clearly-defined quarterly plans that help us scale our client acquisition and get the right people on board to make it happen.
• Measure, analyze, and optimize digital media and prepare recommendations for improved performance.
• Create and optimize our current offer (through funnel CRO, introducing new angles, etc...) that generate more leads as well as convert our existing audience into potential clients.
• Work closely with our media buyer (unless that's also you), copywriters, graphic designers, and video editors to assemble all necessary marketing assets in a timely manner and ensure our KPIs are being met.
• Oversee content strategy to continue growing our Youtube channel and social media following.
• Be mindful of project/task budgets to produce results as profitably as possible, without compromising quality.
• Understand our messaging, philosophy, core content pillars, and our client avatar as closely as you know your own family members.
• Have a very intimate understanding of our coaching program and the success our clients are achieving so you can incorporate client testimonials and social proof into our social strategy.
• Be able analyze data and assess how effective various campaigns and angles are performing, so that we can identify which messages and ideas are most effective for future content.
• Have a deep understanding of our marketing assets (ie. webinars, trainings, whitepapers, etc...) so they can be leveraged to grow our list and get clients.
• Keep an open line of communication with our sales team to keep a pulse on the quality of leads booking calls (and their conversions).
• Study our Healthpreneur Brand Identity document and related Company Culture documents to be 100% clear on the company vision, core values, ideal clients, important processes, and overall business model
• Attend Weekly Sync (team meeting), weekly 1-on-1 meeting with CEO, monthly and quarterly strategic planning meetings.
• Hire, lead, coach, and develop your direct reports (on the marketing team) so that you can get the best performance out of all team members.
• Conduct weekly or bi-weekly 1-on-1 meetings with your direct reports to ensure they're fully supported and feel safe, trusted, and valued in their roles and working environments.

RESULTS

Help us get to at least $30k/day in ad spend on Facebook/Instagram while meeting the following metrics:

30-day cash collected ROAS of at least 2x (current ad spend is about $10k/day at 1.5x cash collected ROAS)

40 calls booked per day at less than $700/call booked (currently - 10 calls booked/day at $900/call booked)

Generate 1,000+ Enrollment Calls Booked Per Month (With Qualified Leads)

• Through a combination of paid ads, organic traffic, email list, etc...

• Currently, we book about 350 calls per month

Grow Sales Opportunities (Qualified Leads, Calls Booked) From Email and Organic Sources To Match (Or Exceed) Our Cold Traffic Acquisition Revenue

• "Lead-to-Client" rate target = 1.5% (currently 1.2%) - good measure of our ability to nurture our list
• Oversee the continued growth of our Youtube and Instagram following knowing that these "warm" audiences will become HUGE opportunities for our business.
• Currently, 80% of our sales come from paid traffic and 20% from organic/social.

REQUIREMENTS

• You have at least 4+ years tactical and strategic experience in DIGITAL MARKETING with a proven track record helping grow an online company (ideally service or coaching based) beyond $10 million in revenue.
• 2+ years managing and developing teams in marketing (working with media buyers, CROs, content creators, etc..) and excellent project management skills
• Full time and 100% all-in with our company. No side gigs or other consulting work.
• English is your first language and you have excellent oral and written communication skills.
• You live in North America
• You must have expert level understanding of Facebook ads and a track record of having scaled campaigns/accounts to $500k (or more) in monthly spend - PROFITABLY and CONSISTENTLY (not just once). Google/Youtube ads experience is a big plus.
• You have a player-coach mindset. You have experience and capabilities that enable you to mentor and develop our junior marketers and you can also roll up your sleeves and get some of the heavy lifting done such as writing high-converting copy..
• You have the energy, focus, and willingness to work in a fast-growing culture and help our company grow to beyond $50M in revenue (within 2-3 years), while impacting the businesses of 1000s of health professionals and the health of millions of people.
• You are an IDEA MACHINE - you can connect seemingly unrelated dots to come up with big ideas and hooks that captivate attention, generate demand, and create new breakthroughs for the business. And you have a strong ability to clearly organize, plan, and communicate your ideas so that they get executed in a methodical and effective manner (rather than just shooting from the hip on a whim).
• You are VERY proficient creating and using spreadsheets (Google sheets) to analyze your team's marketing performance such as ad spend, CPMs, clicks, and conversions. We are heavily data driven and you must be as well.
• You LOVE DATA and understand how to track and improve campaigns based on important metrics.
• You have sharp copywriting skills and you understand conversion rate optimization. When you look at an offer (or marketing asset) you can see the gaps and opportunities to make it stronger based on how the message and/or page layout/design can be improved for better conversions.
• You have a DEEP understanding of human psychology and the forces that drive people to make decisions. You've read books like Pre-Suasion, Influence, and Predictably Irrational which has furthered your obsession with how to persuade people (in their best interest).
• You are a very good problem solver and are able to figure things out. You can read between the lines, think critically, and create the best course of action to improve a situation when needed.
• You have excellent copywriting skills and a strong understanding of how to influence people to take action.
• You've successfully launched products/programs to market with great success and know exactly how to create demand and build desire.
• The secret code is HP2026
• You have a good eye for visual layout (CRO) and beautiful, simple design.
• You are a SELF-STARTER who loves to work independently (and remotely) with little or no daily supervision, yet still be part of a team that thrives on open communication, clear outcomes, and accountability.
• You are an excellent and persuasive communicator and great at storytelling to consumers.
• You are a people person and know how to support, coach, and get the most out of those you work with.
• You are very well organized, structured, and efficient
• You have excellent time management skills, including prioritizing, scheduling, and adapting as necessary to the fast pace at which we move.
• You can handle a high volume of work, manage pressure well, and get things done quickly with attention to detail.
• You are technically proficient and have an excellent understanding and experience using Instagram, Facebook (ads), Facebook messenger, LinkedIn, Twitter, Youtube, Gmail, Asana, Slack, Convertri, Ontraport, Hyros, and Google Docs/Sheets.

• You are OBSESSED with growing and getting better. You voraciously consume content (marketing and sales related podcasts, books, courses, etc...) to help you sharpen your sword.
• You have a high intolerance for "average" and working with B-players. You want to be the best at what you do, produce the best possible work, and only work with the best people. And you don't shy away from having hard conversations with those who don't meet those standards.
• You've studied (or worked with) some of the marketing greats like Alex Hormozi, Ogilvy, Eugene Schwartz, Brian Kurtz, Frank Kern, Ryan Deiss (Digital Marketer), Perry Belcher, Dan Kennedy, Joe Polish, Russell Brunson, Ezra Firestone, Dean Jackson, etc... (if you don't know who these people are, this isn't the right role for you).

About Our Company - Healthpreneur

Growth. Owner-Like Work Ethic. Speed.

These are essential traits to thrive as a team member at Healthpreneur.

We are the leading coaching and training company for helping health professionals and coaches get clients and scale their coaching businesses online...without the grind.

We are a remote, high performance team with a culture that is obsessed with excellence.

In a world where most businesses (and the people within them) are average at best, we refuse to join their ranks.

We are obsessed with helping our clients make their dreams happen in the service of others, while creating a company that is an industry leader for decades to come.

We cannot achieve this vision without incredible people.

But, if you're looking for a cushy job with tons of time off, healthcare benefits, ping pong tables, and the ability to "switch off" when you leave the office, this isn't for you.

If you get overwhelmed easily and your life is a mess, this isn't for you.

If you strive to do the bare minimum or think that simply getting tasks done is doing a great job, then this isn't for you.

Working at Healthpreneur requires a "winner" mindset. We go above and beyond, not because we have to but because we want to. It's who we are.

We're looking for high-performers who are so effective that they can do the work of 2 people.

We are a performance-based company that rewards hitting outcomes, not completing tasks.

On our team, 80% of success is NOT just "showing up". To be successful with us, you must actually move the needle by helping our business generate more revenue, become more profitable, or help our clients succeed - that's it.

This isn't a place to work if you're looking for a job, but rather a fulfilling career where you can grow to your fullest potential.

In our minds, work-life balance is a fairy tale. The reality is that your work affects your life and your life affects your work. That's why we practice work-life integration.

We believe in living a good life. A life built on freedom. But freedom doesn't mean doing nothing and living the 4-hour workweek leaving you bored out of your mind.

For us, freedom means being able to live life on your terms and contribute in meaningful ways through work that inspires and lights you up, while enjoying life along the way (not when you retire).

At Healthpreneur, we work hard - not because we have to but because we want to.

We don't expect you to work 24/7 but you are expected to do what needs to be done to move the needle in your role.

If you're selected to work with us, you are not accepting a 9-5, "punch in, punch out" job. And we are certainly not a company where you'd expect to completely disconnect every weekend...especially if clients or team members are counting on you to keep the ball rolling.

Although we encourage setting boundaries and creating space to relax and recharge, when you love what you do, you don't need to escape from work. Doing work you love feels like a vacation. And when you do have some time off, you're still thinking about your work because you're obsessed with it (in a healthy way).

Again, this isn't a job. This is a passion. This is a career with incredible growth potential with a company that is transforming a broken healthcare model.

We're looking for winners who are hungry, competitive, and driven.

Is that you?

Our culture is based on the premise "Be Great. Do Great" - regardless of location. Since our team is virtual, it's about how we show up day after day, how we behave and treat one another in and outside of work. It's about being a self-starter who does what's needed to get done and who is held accountable to specifically defined targets without having a manager breathing over your shoulder.

It's about our shared values and how we communicate those values to each other and our clients. Regular two-way feedback, collaboration, and transparency within our team and our clients isn't something we thought would sound good. It's what we BELIEVE in and what we PRACTICE.

Strong culture inside the business equates to strong culture outside the business (with our clients) which is probably why we have grown so quickly

We live and breathe the following 3 core values:

Speed is King

Getting things done quickly is more important than doing them perfectly. By moving quickly, we expedite our learning and fast track our success.

Owner-Like Commitment

We are dedicated to doing great work and going above and beyond because the business' success (and that of our clients) is our success.

Driven to Grow

We are voracious learners and we love a good challenge because it brings out our innate desire to grow and become our best.

If this sounds like home, and you fit the bill for the position (as described above), then click the "apply for this job" button to take the next step.

If you fit the bill, then click the "apply for this job" button on this page to submit your application today.

We look forward to hearing from you.