Director of Marketing

DIRECTOR OF MARKETING:
Global dental company seeks a Director of Marketing. Must have dental lab experience. This role will oversee the North American dental lab products' marketing strategies. You will lead and develop the marketing team: developing and executing marketing strategies, driving growth, increasing brand awareness, and optimizing the company's market positioning within the small business unit.
Strong leadership, management experience, strategic thinking, and communication skills are essential for success in this role.

Responsibilities:

• Create and maintain a safe, secure, diverse, inclusive, engaged and compliant work environment to achieve departmental and company results.
• Plan, organize and maintain development and support of executing corporate and departmental business objectives to ensure productivity, goal achievement and effective/efficient operations.
• Recruit, select, onboard, and train new employees.
• Lead and execute performance management & development
• Cross functional team involvement
• Demonstrate complete knowledge of the products, competitive land scape and distribution strategies.
• Lead and inspire the marketing team, develop 360 marketing strategies, provide guidance to achieve organizational goals while always watching market trends and monitoring competitor analysis.
• Direct the implementation of marketing campaigns across various channels, ensuring effective messaging and brand consistency.
• Utilize data analytics to assess campaign performance, customer behavior, and market trends, adapting strategies accordingly for optimal results.
• Develop and manage the marketing budget, allocating resources efficiently to maximize ROI.
• Actively collaborate with the Global Business Unit & teams to ensure that the North American strategies and customer needs are communicated and agreed upon.
• Collaborate with other departments, especially sales and product development, to align marketing strategies with overall business objectives.
• Maintain and enhance the organization's brand image, ensuring consistency across all marketing efforts.
• Manage departmental SOPs, while ensuring efficiencies and organizational quality standards are met.
• Foster a culture of innovation within the marketing team, encouraging the exploration of new tools, technologies, and approaches.
• Set and monitor key performance indicators (KPIs) to evaluate the success of
  marketing initiatives and adjust strategies accordingly.

Qualifications:

• Bachelor's degree required. MBA preferred.
• 5+ years marketing experience. Must have some dental lab marketing experience.
• 3+ years' experience managing people.
• Proven leadership skills with an ability to communicate with and manage diverse relationships both domestically & abroad.
• Analytical skills, ability to think strategically and execute marketing plans efficiently.