Director of Marketing

*This is a hybrid opportunity open to those located in, and legally eligible to work in, Minneapolis, MN. There is a requirement to be in-office a few days a week*
Part of the Redbrick portfolio of companies, Leadpages is a complete lead generation platform that helps small businesses, marketing teams, and digital marketers find new customers and close sales online. Leadpages' no-code website builder, AI Engine, and full suite of digital marketing tools give growing businesses everything they need to collect leads. Leveraging eleven years of conversion data and industry expertise, Leadpages recently launched performance marketing services to offer its customers a hands-off marketing solution. Distinguished by best-in-class support, Leadpages is a three-time Inc. 500 company. Leadpages is a Certified B Corporation as part of the Redbrick portfolio. Redbrick has been named one of Canada's Top Small and Medium Employers for five years running.

One thing that our team members say they value most is our fun and truly "people-first" culture. Ours is a place where you're given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Leadpages:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including a generous 401K contribution plan
• Monthly fitness reimbursements to support a healthy and active lifestyle
• State-of-the-art and centrally located office
• Flexible work hours and options to work remotely
• High-end hardware and equipment - in office and at home
• Autonomy and freedom to do your best work on your own terms
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

"Leadpages has provided me with the opportunity to learn new skills and find effective ways to apply my existing skill set to a new role. Each day is different, and I'm lucky to work with supportive colleagues all across North America and customers all over the world!"

-Jake, Senior Technical Support Specialist

What it means to be Director of Marketing

We get it, you want to know what you're signing up for before you apply, right? This is what you need to know. We're looking for a Director of Marketing to lead and scale our customer acquisition engine, while elevating our brand, content, and creative strategy. This role is perfect for a senior-level growth marketer who thrives at the intersection of performance and brand, and is excited to lead a small, growing team.

This is a player-coach role-initially hands-on in execution while managing a high-performing team across key marketing functions including performance marketing, content, SEO, brand creative, and CRO. You'll report directly to the CEO and play a strategic role in shaping our end-to-end marketing strategy-from awareness to acquisition to conversion.

As a Director of Marketing at Leadpages, you'll be responsible for:

• Own and execute a full-funnel marketing strategy focused on demand generation, performance marketing, content, and brand.
• Lead multi-channel acquisition efforts across paid media (Google, Meta, LinkedIn, YouTube, and more), SEO, affiliate, and partnerships.
• Manage and optimize paid media budgets to maximize ROI, CAC efficiency, and pipeline contribution.
• Strategize and allocate budgets across ToFu (Top-of-Funnel), MoFu (Middle-of-Funnel), and BoFu (Bottom-of-Funnel) campaigns to drive pipeline across the customer journey.
• Oversee the development of high-converting landing pages, campaign experiments, and CRO strategies to improve funnel performance.
• Develop and execute an SEO and content strategy to increase organic visibility, authority, and inbound lead volume.
• Evolve and own the brand strategy, ensuring consistent messaging, creative direction, and positioning across all touchpoints.
• Collaborate with Product and RevOps to refine audience segmentation, lifecycle marketing, and go-to-market campaigns.
• Lead and mentor a small but mighty team across performance, content, and design-hiring and scaling as the company grows.
• Build a data-driven culture with clear KPIs, marketing attribution, forecasting, and regular performance reporting to the executive team

What we would like to see in you

Every Redbricker has three things in common: We're curious, passionate, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As a Director of Marketing at Leadpages, there are extra specialties we're on the lookout for:

• A senior or director-level marketing leader with 5+ years of experience driving demand generation, acquisition, and brand growth, preferably in SaaS (B2B or SMB).
• Deep expertise in performance marketing, with a strong track record of scaling paid channels profitably and optimizing full-funnel performance.
• Experience with content marketing, SEO, and creative direction-able to blend performance with storytelling to drive results.
• Highly analytical and comfortable with marketing attribution, experimentation, and forecasting (GA, Looker, Mixpanel, or similar).
• Proven experience managing and mentoring a team while being hands-on and execution-oriented.
• Comfortable collaborating cross-functionally across product and revenue operations.
• A self-starter with a bias for action-energized by fast-moving, high-growth environments.

Why Join Leadpages?

• Work directly with the CEO to drive the company's growth strategy.
• Build and scale a demand generation function from the ground up.
• Blend strategic leadership with hands-on execution in a high-impact role.

Redbrick and Leadpages are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you'd like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming the next Director of Marketing at Leadpages:

Apply with your cover letter and resume.

Take this opportunity to tell us your story and why you'd be a good fit for our team.

If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We're here to support your success.
Be sure to follow us on LinkedIn and Instagram for all that's happening at Leadpages.