Director of Partnerships & Marketplace Programs
Apply NowCompany: TapClicks
Location: Wakefield, MA 01880
Description:
Role Overview
TapClicks is seeking a dynamic and strategic Director of Partnerships & Marketplace
Programs to lead the development, onboarding, and ongoing optimization of TapClicks' Partner
Program across all partner types - including technology integration partners, resellers,
referral partners, and strategic alliances.
This role will own the end-to-end partner onboarding experience and serve as the central
point of coordination for partner enablement, go-to-market (GTM) alignment, and partner
monetization through the TapClicks Marketplace. The ideal candidate will excel at working
cross-functionally across Product, Marketing, Sales, and Customer Success to create a
seamless and scalable partner journey, driving both partner satisfaction and revenue growth.
Key Responsibilities
Partner Program Design & Management
Own the holistic TapClicks Partner Program, providing a consistent, scalable
framework for onboarding and enabling all partner types, including:
Technology & Integration Partners (product integrations and connectors)
Resellers (service providers monetizing via TapClicks solutions)
Referral Partners (partners driving leads and introductions)
Strategic Alliances (key platform and ecosystem partnerships like Snowflake,
HubSpot, etc.)
Continuously evolve the partner lifecycle - from recruitment and onboarding to
enablement, co-marketing, co-selling, and ongoing engagement.
Develop standardized onboarding tools, partner resources, and program collateral to
ensure partners can easily understand, join, and launch their offerings via the
Marketplace.
Partner Onboarding & Marketplace Enablement
Lead the end-to-end onboarding process for all new partners, ensuring seamless
activation across TapClicks' website Marketplace, in-app Marketplace (Managed Data
Sources), and GTM programs.
Partner with Product to ensure all new integrations meet technical standards and are
positioned correctly within the Marketplace.
Partner with Marketing to ensure partner listings, content, pricing, and packages are
effectively communicated to both partners and customers.
Act as the primary point of contact for all partner onboarding workflows, ensuring
smooth internal coordination across Product, Marketing, Sales, and Customer
Success.
Cross-Functional Collaboration & GTM Alignment
Partner closely with Sales and Sales Enablement to ensure partners are correctly
positioned, sales teams understand partner offerings, and co-selling motions are
supported.
Collaborate with Marketing to develop partner campaigns, Marketplace promotions,
and co-marketing opportunities.
Work with Product and Engineering to ensure the Marketplace experience supports
partner onboarding needs, including feature requests or process enhancements.
Align with Customer Success to ensure any partners providing services directly to
customers (resellers, strategic service partners) have the tools and training needed to
deliver value.
Marketplace Management & Partner Monetization
Own the strategy and process for publishing and maintaining all partner listings
within the TapClicks website Marketplace and in-app Managed Data Sources
Marketplace.
Ensure partners understand the monetization opportunities within TapClicks and are
fully enabled to drive revenue through both direct sales and co-selling opportunities.
Track and report on partner performance, including lead generation, revenue
contribution, and product adoption, working closely with Revenue Operations to
provide clear visibility into partner impact.
Continuously identify new monetization opportunities for partners within the TapClicks
ecosystem, including bundled offerings, partner promotions, and joint solutions.
Partner Experience & Process Optimization
Act as the voice of the partner within TapClicks, advocating for process improvements,
product enhancements, and streamlined onboarding to ensure partners can launch and
grow successfully.
Develop and refine partner health metrics, satisfaction surveys, and other feedback
mechanisms to continuously improve the partner experience.
Document all partner processes, onboarding templates, and best practices into a
centralized, accessible resource library to support both internal teams and partners
directly.
Key Qualifications
Experience & Skills Required
8+ years experience in partnership management, partner programs, or ecosystem
strategy, ideally in a MarTech, AdTech, SaaS platform, or Marketplace environment.
Proven track record building and managing holistic partner programs, with
experience working across technology, reseller, referral, and strategic partnerships.
Experience onboarding partners into a Marketplace environment, including
collaborating with Product and Marketing to manage listings, pricing, packages, and
positioning.
Strong ability to work cross-functionally, driving alignment across Sales, Marketing,
Product, and Customer Success to deliver a seamless partner experience.
Demonstrated success enabling partners to monetize via direct and co-selling
models, with clear revenue attribution and partner performance tracking.
Excellent communication, relationship management, and program management
skills, with experience presenting to executive leadership and external partners.
Proficiency with CRM systems (Salesforce preferred) and partner program tools for
tracking, reporting, and optimization.
Preferred Qualifications
Experience managing a Partner Marketplace within a SaaS platform.
Familiarity with data connectors, APIs, and partner-driven product integrations.
Experience driving international partner recruitment and enablement, especially in
LATAM, APAC, and EMEA.
Experience in a remote-first, highly collaborative environment.
Key Success Metrics
Time-to-market for new partners - ability to onboard and launch partners quickly and
efficiently.
Partner satisfaction and retention, including partner health scores and feedback.
Partner-attributed revenue from Marketplace, co-selling, and partner-driven deals.
Marketplace health, including number of active partners, listings, and partner-generated
demand.
Internal alignment and visibility, ensuring internal teams understand the Partner
Program and how to leverage partner offerings effectively.
Why Join TapClicks?
TapClicks is a leader in marketing data, automation, and intelligence, serving
thousands of agencies, media companies, and brands globally.
Our Partner Ecosystem is a core growth driver, and this role is central to ensuring
partners are onboarded, enabled, and monetized effectively.
You'll work directly with senior leadership to shape the future of TapClicks' Partner
Program and Marketplace strategy.
TapClicks offers a collaborative, innovative environment where cross-functional
teamwork is celebrated, and new ideas are welcomed.
Compensation & Benefits
Competitive salary + performance-based bonus tied to partner program success.
Full benefits package including health, dental, vision, and 401k.
Flexible, remote-first work environment.
Significant opportunity to shape and grow a strategic partner program in a fast-growing
SaaS business.
TapClicks is seeking a dynamic and strategic Director of Partnerships & Marketplace
Programs to lead the development, onboarding, and ongoing optimization of TapClicks' Partner
Program across all partner types - including technology integration partners, resellers,
referral partners, and strategic alliances.
This role will own the end-to-end partner onboarding experience and serve as the central
point of coordination for partner enablement, go-to-market (GTM) alignment, and partner
monetization through the TapClicks Marketplace. The ideal candidate will excel at working
cross-functionally across Product, Marketing, Sales, and Customer Success to create a
seamless and scalable partner journey, driving both partner satisfaction and revenue growth.
Key Responsibilities
Partner Program Design & Management
Own the holistic TapClicks Partner Program, providing a consistent, scalable
framework for onboarding and enabling all partner types, including:
Technology & Integration Partners (product integrations and connectors)
Resellers (service providers monetizing via TapClicks solutions)
Referral Partners (partners driving leads and introductions)
Strategic Alliances (key platform and ecosystem partnerships like Snowflake,
HubSpot, etc.)
Continuously evolve the partner lifecycle - from recruitment and onboarding to
enablement, co-marketing, co-selling, and ongoing engagement.
Develop standardized onboarding tools, partner resources, and program collateral to
ensure partners can easily understand, join, and launch their offerings via the
Marketplace.
Partner Onboarding & Marketplace Enablement
Lead the end-to-end onboarding process for all new partners, ensuring seamless
activation across TapClicks' website Marketplace, in-app Marketplace (Managed Data
Sources), and GTM programs.
Partner with Product to ensure all new integrations meet technical standards and are
positioned correctly within the Marketplace.
Partner with Marketing to ensure partner listings, content, pricing, and packages are
effectively communicated to both partners and customers.
Act as the primary point of contact for all partner onboarding workflows, ensuring
smooth internal coordination across Product, Marketing, Sales, and Customer
Success.
Cross-Functional Collaboration & GTM Alignment
Partner closely with Sales and Sales Enablement to ensure partners are correctly
positioned, sales teams understand partner offerings, and co-selling motions are
supported.
Collaborate with Marketing to develop partner campaigns, Marketplace promotions,
and co-marketing opportunities.
Work with Product and Engineering to ensure the Marketplace experience supports
partner onboarding needs, including feature requests or process enhancements.
Align with Customer Success to ensure any partners providing services directly to
customers (resellers, strategic service partners) have the tools and training needed to
deliver value.
Marketplace Management & Partner Monetization
Own the strategy and process for publishing and maintaining all partner listings
within the TapClicks website Marketplace and in-app Managed Data Sources
Marketplace.
Ensure partners understand the monetization opportunities within TapClicks and are
fully enabled to drive revenue through both direct sales and co-selling opportunities.
Track and report on partner performance, including lead generation, revenue
contribution, and product adoption, working closely with Revenue Operations to
provide clear visibility into partner impact.
Continuously identify new monetization opportunities for partners within the TapClicks
ecosystem, including bundled offerings, partner promotions, and joint solutions.
Partner Experience & Process Optimization
Act as the voice of the partner within TapClicks, advocating for process improvements,
product enhancements, and streamlined onboarding to ensure partners can launch and
grow successfully.
Develop and refine partner health metrics, satisfaction surveys, and other feedback
mechanisms to continuously improve the partner experience.
Document all partner processes, onboarding templates, and best practices into a
centralized, accessible resource library to support both internal teams and partners
directly.
Key Qualifications
Experience & Skills Required
8+ years experience in partnership management, partner programs, or ecosystem
strategy, ideally in a MarTech, AdTech, SaaS platform, or Marketplace environment.
Proven track record building and managing holistic partner programs, with
experience working across technology, reseller, referral, and strategic partnerships.
Experience onboarding partners into a Marketplace environment, including
collaborating with Product and Marketing to manage listings, pricing, packages, and
positioning.
Strong ability to work cross-functionally, driving alignment across Sales, Marketing,
Product, and Customer Success to deliver a seamless partner experience.
Demonstrated success enabling partners to monetize via direct and co-selling
models, with clear revenue attribution and partner performance tracking.
Excellent communication, relationship management, and program management
skills, with experience presenting to executive leadership and external partners.
Proficiency with CRM systems (Salesforce preferred) and partner program tools for
tracking, reporting, and optimization.
Preferred Qualifications
Experience managing a Partner Marketplace within a SaaS platform.
Familiarity with data connectors, APIs, and partner-driven product integrations.
Experience driving international partner recruitment and enablement, especially in
LATAM, APAC, and EMEA.
Experience in a remote-first, highly collaborative environment.
Key Success Metrics
Time-to-market for new partners - ability to onboard and launch partners quickly and
efficiently.
Partner satisfaction and retention, including partner health scores and feedback.
Partner-attributed revenue from Marketplace, co-selling, and partner-driven deals.
Marketplace health, including number of active partners, listings, and partner-generated
demand.
Internal alignment and visibility, ensuring internal teams understand the Partner
Program and how to leverage partner offerings effectively.
Why Join TapClicks?
TapClicks is a leader in marketing data, automation, and intelligence, serving
thousands of agencies, media companies, and brands globally.
Our Partner Ecosystem is a core growth driver, and this role is central to ensuring
partners are onboarded, enabled, and monetized effectively.
You'll work directly with senior leadership to shape the future of TapClicks' Partner
Program and Marketplace strategy.
TapClicks offers a collaborative, innovative environment where cross-functional
teamwork is celebrated, and new ideas are welcomed.
Compensation & Benefits
Competitive salary + performance-based bonus tied to partner program success.
Full benefits package including health, dental, vision, and 401k.
Flexible, remote-first work environment.
Significant opportunity to shape and grow a strategic partner program in a fast-growing
SaaS business.