Director of Sales and Marketing

Job Details

Level
Management

Job Location
Tampa Office - Tampa, FL

Remote Type
Hybrid

Salary Range
$80,000.00 - $100,000.00 Base+Commission/year

Job Shift
Day

Description

SCOPE:

The Director of Sales and Marketing is a dynamic and results-driven individual tasked with leading our sales team, driving occupancy and revenue growth, and optimizing sales strategies using data analytics and technology. The ideal candidate has extensive experience in selling Manufactured Homes and a proven track record of leveraging IT and data-driven insights to enhance lead generation and sales performance. The Director of Sales and Marketing must adhere to all applicable fair housing laws governing real estate sales, leasing, and management services.

KEY RESPONSIBILITIES:

Sales Strategy & Execution

• Develop and implement sales strategies to drive revenue growth.
• Set aggressive but achievable sales targets and ensure the team meets or exceeds them.
• Identify market trends and opportunities to increase sales volume and profitability metrics.

Leadership & Team Development

• Build, mentor, and manage a high-performing sales team.
• Provide ongoing training, coaching, and professional development to enhance team performance.
• Foster a results-oriented sales culture with a focus on accountability and continuous improvement.

Data-Driven Sales & Technology Utilization

• Utilize CRM systems, analytics tools, and sales automation software to track performance and optimize sales processes.
• Analyze customer data, sales trends, and market insights to refine sales strategies.
• Implement technology solutions to streamline lead generation, conversion, and customer engagement.

Customer & Relationship Management

• Develop and maintain strong relationships with key stakeholders, including operations and inventory departments, customers, dealers, and business partners.
• Ensure superior customer experience through personalized sales approaches and post-sale support.
• Develop and support customer retention strategies.

QUALIFICATIONS and EXPERIENCE:

• Proven track record in selling manufactured housing and/or high-value products (real estate, automotive, etc.).
• 8+ years of sales leadership experience, with a focus on data-driven decision-making.
• Bachelor's degree in business, real estate, finance, marketing, or a related field preferred.
• Master's in Business Administration an advantage.
• Strong proficiency in CRM software, sales analytics, and IT tools to drive performance.
• Exceptional leadership, negotiation, and communication skills.
• Experience in the housing, construction, or mobile home industry is a plus.

FLSA CLASS: Exempt

REPORTS TO: TBD

SUPERVISORY RESPONSIBITLITIES:

JOB CATEGORY:

POSITION CLASS:

COMPETENCIES:

• Treats everyone with respect, compassion and kindness - Builds internal respect and loyalty with customers. Demonstrate concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each other's ideas. Acts with empathy and focus, while able to resolve problems.
• Demonstrate integrity, transparency and doing things the right way - Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with Lakeshore assets, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.
• Collaboration and team work - Involve key stakeholders in decision making. This includes developing and maintaining positive work relationships. Enhances the level of mutual cooperation. Actively participates in team-oriented objectives and activities. Focuses on team success, over individual.
• Solves problems and is transparent about outcomes - Champions new initiatives beyond the scope of the department. Seeks to improve in all aspects of work performance. Creates an environment of continuous improvement and innovation. Encourages people to maintain high standards of quality and thoroughness.
• Serves our employees and residents to improve their lives - This includes maintaining the property that creates curb appeal, a welcoming community environment, supports individual and family activities, creates a sense of neighborhood. At work, continually challenges self to grow and develop to be the best you can be at work.
• Developing Fellowship - The ability to influence others through insight, logic and communication in a positive way to attain results. Inspires and motivates others to achieve goals, complete tasks and deliver discretionary effort. Is a consistent role model of the Lakeshore values, leadership competencies, and a commitment to continuous improvement.
• Implementing the Vision - The ability to articulate the vision and get others to take responsibility through training, setting clear and transparent expectation, managing performance, providing early, often, and actionable feedback. Provides appropriate tools and resources for employees to implement vision and tactics. Delegates effectively.
• Following Through - The ability to create plans, check-in periodically to ensure progress is being made, and assist as appropriate to remove barriers, helps others learn from mistakes and insure task are completed. Also includes, asking tough questions, facing disagreements, and managing conflict constructively. Holds self and others accountable to agree upon expectations.
• Achieving Results - Sets challenging goals, stays focused on results, and builds a culture where employees want to provide maximum contribution. Demonstrate leadership by challenging status quo, taking a stand, have healthy, respectful debate to improve processes and outcome.
• Team playing - Builds credible and trustworthy working relationships with boss, peers and subordinates. Develop followers to use their strengths and help them achieve their professional goals. Viewed as an effective team member and has ability to influence senior leaders.

PHYSICAL REQUIREMENTS:

Frequently required to sit; Occasionally required to talk or hear; While performing the duties of this job, the noise level in the work environment is usually moderate; Occasionally required to lift up to 10 pounds. This role requires airline travel.

COMPENSATION: $80,000.00 - $100,000.00/Yr based on experience and significant bonus potential based on achieving results.

LOCATION: Hybrid - FL preferred, travel will be required due to coverage area and additional travel for out of area meetings.

Lakeshore Management is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation including pre-employment drug screening. Lakeshore is a smoke-free and drug-free workplace, for the purpose of workplace safety and health for all. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.

Job ID:34901/Sales

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