Director of Sales & Marketing
Apply NowCompany: HRI Development LLC
Location: New Orleans, LA 70119
Description:
The Hyatt Centric French Quarter is looking for an experienced Director of Sales & Marketing to join their team! This is an excellent opportunity to lead a phenomenal team right in the heart of New Orleans.
Job Title: Director of Sales & Marketing
Departments: Sales and Marketing
Supervision Exercised: Sales and Marketing Department
Supervision Received: General Manager with dotted line to Corporate Director of Sales
JOB SUMMARY
The Complex Director of Sales & Marketing is responsible for the leadership and management of the sales team to include
overseeing and coordinating Marketing, Sales, Catering and Conference Services Managers. The Complex Director of Sales &
Marketing will implement, monitor and control sales and Marketing strategies. The Complex Director of Sales & Marketing is also
responsible for meeting assigned monthly sales goals.
MINIMUM REQUIREMENTS
Education
Bachelor's Degree or equivalent industry experience
Experience
Minimum of 5 years' experience as a Director of Sales & Marketing or Director of Sales in a similar sized property
Skills and Knowledge
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she
may perform the essential functions of the job, with or without reasonable accommodation.
Must be able to read, write, an understand English
Excellent verbal and written communication skills including leading and participating in formal presentations
Strong sales and negotiation skills as well as the ability to cultivate leads, build relationships and achieve financial
expectations
Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
Experience with hotel PMS and sales systems
Strong computer skills. Microsoft Office, Envisioni, or other hotel sales system, and other programs as it pertains to
this position
Strong knowledge of TravelClick products such as Demand 360, Rate 360, and A360
Strong knowledge of reading and understanding STR reports
Excellent working knowledge of all department operations
Skilled at both monthly group forecasting and the annual budget process
Skilled at preparing and presenting annual marketing plans and quarterly ownership presentations
Understanding of Group and Catering pace reports and sales productivity reporting
Understanding of budgetary and fiscal responsibility to the sales department
Ability to provide strong leadership, mentorship, training, and coaching & counseling skills to his or her direct reports
Strong desire to deliver high quality of customer service
Detail oriented and organized as it pertains to accuracy and efficiency
Good personnel and management and organizational skills
Strong knowledge of, Social Media, Digital Marketing and PR
Good understanding of reading and analyzing data/reports and developing sound E-commerce, Social Media,
Digital Marketing and PR strategies
JOB DUTIES
Manage the sales team to achieve/exceed budgeted revenues for current year, along with future year pre-booking goals
Initiate and maintain a direct and aggressive sales effort to meet/exceed budgeted goals and achieve RevPAR and
penetration growth
Hands-on sales responsibility with supervisory accountability for the daily activities of sales team members,
providing them with the leadership, mentorship, and training necessary to implement effective sales strategies
that maximize all revenue streams for the hotel
Management of each member of the sales team to direct the effort and execution of exceeding monthly sales
activities and productivity goals
Ensure each member of the team adheres to professional and timely correspondences, proposals, contracts, and
follow up
Directs hiring and training of all new employees in the Sales, Catering and Conference Services departments
Establish sales team policies and procedures relating to Sales, Revenue Management, and Reservations
Demonstrate the ability to attract and retain high performing sales associates
With guidance from assigned Corporate Director of Sales, assist in development and implementation of quarterly and
annual booking goals for the Sales Department
Assist the General Manager with the Sales and Marketing portion of the Annual Marketing Plan and Quarterly Ownership
Review presentations
Support all direct sales efforts to include sales trips, off property functions and customer entertainment
Knowledgeable about each hotel's top accounts. Accompanies sellers on outside sales appointments and "shadows"
sellers during telephone prospecting and solicitation calls as needed
Monitor quality and accuracy of final group sales and wholesale contracts to ensure proper application of hotel deposit,
space allocation, yield and SOP policies.
Prepare and train Sales, Catering and Conference Services Managers in relation to performance benchmarks and budgets
Develop strategies for Group forecasting and analyzing hotel revenue needs
Responsible for monthly group forecasts and revisions
Collaborate and produce rate strategies with Revenue Management to ensure hotel has effective pricing and selling
strategies in place to achieve the optimal mix of business, minimum 12-month period
Plan, manage and evaluate all financial aspects of the sales efforts throughout the properties to ensure cost effectiveness
and optimal utilization of resources
Develop, implement and evaluate short and long-term tactics and programs focused on customer and market needs/
conditions to ensure the achievement of all sales associate and team revenue goals
Attend and actively participate in weekly yield and group pick up management meetings with Revenue Management,
General Manager and HRIL Senior Leadership
Plan, manage and evaluate all financial aspects of the sales effort to ensure cost effectiveness and optimal utilization of
resources
Work with Corporate Marketing Manager in taking an active role in developing Marketing and PR strategies to support
the revenue goals
Manage and engage with outside agencies that support marketing efforts on a weekly basis, including brand marketing (if
applicable)
Ensure accurate and current Marketing data is readily available to support and document decision making process
Manage the HRIL Sales and Marketing Incentive Plan process for the Sales Department
Create and manage Sales, Catering, Banquet and Marketing revenue and expense budget/forecast
Responsible for producing and distribution accurate month-end sales reports to HRIL Senior Leadership
Conduct sales department meetings with written minutes
Receive department related guest complaints and ensure necessary corrective action is administered
Maintain open door communication policy for all associates
Create and implement development plans for Sales team and provide coaching and action plans to team when necessary
Complete and maintain accurate, objective and timely performance reviews for the department
Be a champion of sales excellence by creating initiatives to motivate and inspire Sales team
Conduct frequent sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales
calls, entertainment, trade shows, etc.
Arrange site inspections of the hotel for new accounts that the Sales Leader is assigned too
Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of
service and enhance future prospects
Respond to all sales inquiries within 24 business hours
Partner with operations team to coordinate customer specifications, effectively respond to customer issues and
comments to ensure customer satisfaction
HRI is an Equal Opportunity Employer M/F/D/V
Job Title: Director of Sales & Marketing
Departments: Sales and Marketing
Supervision Exercised: Sales and Marketing Department
Supervision Received: General Manager with dotted line to Corporate Director of Sales
JOB SUMMARY
The Complex Director of Sales & Marketing is responsible for the leadership and management of the sales team to include
overseeing and coordinating Marketing, Sales, Catering and Conference Services Managers. The Complex Director of Sales &
Marketing will implement, monitor and control sales and Marketing strategies. The Complex Director of Sales & Marketing is also
responsible for meeting assigned monthly sales goals.
MINIMUM REQUIREMENTS
Education
Bachelor's Degree or equivalent industry experience
Experience
Minimum of 5 years' experience as a Director of Sales & Marketing or Director of Sales in a similar sized property
Skills and Knowledge
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she
may perform the essential functions of the job, with or without reasonable accommodation.
Must be able to read, write, an understand English
Excellent verbal and written communication skills including leading and participating in formal presentations
Strong sales and negotiation skills as well as the ability to cultivate leads, build relationships and achieve financial
expectations
Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
Experience with hotel PMS and sales systems
Strong computer skills. Microsoft Office, Envisioni, or other hotel sales system, and other programs as it pertains to
this position
Strong knowledge of TravelClick products such as Demand 360, Rate 360, and A360
Strong knowledge of reading and understanding STR reports
Excellent working knowledge of all department operations
Skilled at both monthly group forecasting and the annual budget process
Skilled at preparing and presenting annual marketing plans and quarterly ownership presentations
Understanding of Group and Catering pace reports and sales productivity reporting
Understanding of budgetary and fiscal responsibility to the sales department
Ability to provide strong leadership, mentorship, training, and coaching & counseling skills to his or her direct reports
Strong desire to deliver high quality of customer service
Detail oriented and organized as it pertains to accuracy and efficiency
Good personnel and management and organizational skills
Strong knowledge of, Social Media, Digital Marketing and PR
Good understanding of reading and analyzing data/reports and developing sound E-commerce, Social Media,
Digital Marketing and PR strategies
JOB DUTIES
Manage the sales team to achieve/exceed budgeted revenues for current year, along with future year pre-booking goals
Initiate and maintain a direct and aggressive sales effort to meet/exceed budgeted goals and achieve RevPAR and
penetration growth
Hands-on sales responsibility with supervisory accountability for the daily activities of sales team members,
providing them with the leadership, mentorship, and training necessary to implement effective sales strategies
that maximize all revenue streams for the hotel
Management of each member of the sales team to direct the effort and execution of exceeding monthly sales
activities and productivity goals
Ensure each member of the team adheres to professional and timely correspondences, proposals, contracts, and
follow up
Directs hiring and training of all new employees in the Sales, Catering and Conference Services departments
Establish sales team policies and procedures relating to Sales, Revenue Management, and Reservations
Demonstrate the ability to attract and retain high performing sales associates
With guidance from assigned Corporate Director of Sales, assist in development and implementation of quarterly and
annual booking goals for the Sales Department
Assist the General Manager with the Sales and Marketing portion of the Annual Marketing Plan and Quarterly Ownership
Review presentations
Support all direct sales efforts to include sales trips, off property functions and customer entertainment
Knowledgeable about each hotel's top accounts. Accompanies sellers on outside sales appointments and "shadows"
sellers during telephone prospecting and solicitation calls as needed
Monitor quality and accuracy of final group sales and wholesale contracts to ensure proper application of hotel deposit,
space allocation, yield and SOP policies.
Prepare and train Sales, Catering and Conference Services Managers in relation to performance benchmarks and budgets
Develop strategies for Group forecasting and analyzing hotel revenue needs
Responsible for monthly group forecasts and revisions
Collaborate and produce rate strategies with Revenue Management to ensure hotel has effective pricing and selling
strategies in place to achieve the optimal mix of business, minimum 12-month period
Plan, manage and evaluate all financial aspects of the sales efforts throughout the properties to ensure cost effectiveness
and optimal utilization of resources
Develop, implement and evaluate short and long-term tactics and programs focused on customer and market needs/
conditions to ensure the achievement of all sales associate and team revenue goals
Attend and actively participate in weekly yield and group pick up management meetings with Revenue Management,
General Manager and HRIL Senior Leadership
Plan, manage and evaluate all financial aspects of the sales effort to ensure cost effectiveness and optimal utilization of
resources
Work with Corporate Marketing Manager in taking an active role in developing Marketing and PR strategies to support
the revenue goals
Manage and engage with outside agencies that support marketing efforts on a weekly basis, including brand marketing (if
applicable)
Ensure accurate and current Marketing data is readily available to support and document decision making process
Manage the HRIL Sales and Marketing Incentive Plan process for the Sales Department
Create and manage Sales, Catering, Banquet and Marketing revenue and expense budget/forecast
Responsible for producing and distribution accurate month-end sales reports to HRIL Senior Leadership
Conduct sales department meetings with written minutes
Receive department related guest complaints and ensure necessary corrective action is administered
Maintain open door communication policy for all associates
Create and implement development plans for Sales team and provide coaching and action plans to team when necessary
Complete and maintain accurate, objective and timely performance reviews for the department
Be a champion of sales excellence by creating initiatives to motivate and inspire Sales team
Conduct frequent sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales
calls, entertainment, trade shows, etc.
Arrange site inspections of the hotel for new accounts that the Sales Leader is assigned too
Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of
service and enhance future prospects
Respond to all sales inquiries within 24 business hours
Partner with operations team to coordinate customer specifications, effectively respond to customer issues and
comments to ensure customer satisfaction
HRI is an Equal Opportunity Employer M/F/D/V