Director of Sales Operations

Ready to build the backbone of our World-Class Sales Team? If you're the person who gets excited about data, pipelines, scalable systems, and empowering sales leaders to crush their impact, keep reading-because this might be the most aligned role you've seen all year.

Western States Lodging and Management (WSLM) is looking for a Director of Sales Operations who's equal parts strategic thinker, process optimizer, and leadership coach. Someone who sees the magic in a well-built sales funnel, loves turning data into action, and thrives on collaborating across departments to drive real results.

At Western States Lodging & Management (WSLM), we're scaling fast-and with a heart. You'll be at the center of our growth engine, supporting 3rd-party management new business development, launching our innovative new university-based retirement living brand (Varcity), and consulting with Regional Directors to drive performance across our hospitality and senior living communities.

This is not a sit-back-and-monitor kind of role. You'll be deep in the work-shaping strategy, building enablement tools, refining sales training, and helping our teams deliver on our mission: Serving You Like Family.

Who this role is perfect for:
You love data, dashboards, and diving into performance metrics.
You know how to build sales systems that scale-and make them stick.
You enjoy coaching and consulting with regional sales leaders to help them shine.
You've worked in (and genuinely understand) hospitality or senior living environments.
You thrive in a fast-moving, remote-first environment with lots of collaboration.

Deal Breakers - Let's Save Us Both Some Time:

If you've never worked in hotels, resorts, or senior living, this role likely isn't for you.

If details, KPIs, and sales dashboards make your eyes glaze over, it won't be a fit.

If mentoring, coaching, and supporting field sales leaders sounds exhausting instead of energizing-you probably won't enjoy this job.

This is a remote or hybrid role with ~20% travel to our home office located in South Jordan, Utah and Varcity properties during key phases. We are offering a competitive based pay with additional bonus potential.

Our Culture

At Western States Lodging, Management and Development, we pride ourselves on our commitment to excellence and our unwavering dedication to providing exceptional service to our residents, guests, and partners. As a leader in senior living, hospitality and multi-family management and development, we offer a dynamic and collaborative work environment where your talents and ideas are valued. Here's why Western States is a great place to work:

• Personal Touch Culture: We believe in the power of personal connections. Our Personal Touch culture and building relationships, understanding individual needs, and delivering tailored solutions to exceed expectations. As our Senior Living and Hospitality third-party management business development leader, you'll have the opportunity to make a meaningful impact on the lives of seniors and their families and our guests through your work.

• Growth Opportunities: We are committed to the professional development and growth of our team members. As part of our team, you'll have access to ongoing training and opportunities for career advancement. We encourage our employees to take ownership of their roles and contribute to the success and growth of the company.

• Collaborative Environment: We believe that the best ideas are born from collaboration and performing together. As our Senior Living and Hospitality third-party management business development leader, you'll work closely with a diverse and talented team of professionals who are dedicated to achieving our shared goals. Whether you're brainstorming new pipeline development strategies or negotiating third-party agreements, you'll have the support and guidance of your colleagues every step.

If you're ready to build something meaningful with a team that values insight, integrity, and impact-we'd love to hear from you.