Director of Trade Engagement
Apply NowCompany: MSC Cruises S.A.
Location: Miami, FL 33186
Description:
JOB PURPOSE
MSC Cruises, the world's third largest and most rapidly growing cruise line is expanding its Commercial team in the USA. Reporting to the SVP & Commercial Sales Officer, the Director of Trade Engagement will serve as a project manager and right-hand person for all of MSC Cruises' trade related activities both internally and externally.
KEY ACCOUNTABILITIES
Developing and executing trade communications strategy, optimizing timing of key messages including press releases, trade trainings and digital marketing to travel partners
Supporting SVP Sales in PowerPoint creation, strategic partner meetings, communications and all strategic initiatives relating to MSC's engagement with the trade.
Taking lead role in managing events calendar and budget, communicating both internally and externally and leading strategy surrounding MSCs presence at trade shows and other large events including ship inaugurals and advisory board meetings
Partnering with marketing on meaningful trade brand messaging strategy and event materials, tracking effectiveness of campaigns and leveraging promotional and product content
Oversight of trade sales' social media pages including strategy and posting of content
Developing an asset library of impactful sales presentations (PowerPoint) for use by field / trade sales team at seminars etc.
Developing dashboards and tracking trade-related KPIs to include impressions, touchpoints, sentiment, productivity etc.
Optimizing the trade database (Salesforce) and partnering with Sales Support team to ensure pertinent trade data is captured and capabilities of Salesforce are maximized
Operating as internal communications lead for all items related to MSC's trade engagement in the USA and ensuring all teams are aligned with the company's trade strategy.
QUALIFICATIONS (skills, competencies, experience)
7+ years experience in travel / hospitality industry, cruise preferred, specifically engaging with the trade
Bachelors degree in Business, Economics or other relevant subject
Advanced project management skills and ability to manage complex calendar of trade events and related budget
Data-centric approach to trade engagement, proven background in tracking KPIs and adjusting strategy based on insight from regular reporting
Demonstrable experience of driving trade communications strategy, both internal and external
Well versed in Salesforce (or similar) and background in maximizing its use to increase impactful outreach to trade
Accustomed to working closely with internal business partners in Marketing, PR, Revenue Management and Contact Center to maximize effectiveness of trade engagement
Exceptional communication skills and confident liaising with senior stakeholders both internally and externally
VISA REQUIREMENTS (if any)
US Passport or Green Card
MSC Cruises, the world's third largest and most rapidly growing cruise line is expanding its Commercial team in the USA. Reporting to the SVP & Commercial Sales Officer, the Director of Trade Engagement will serve as a project manager and right-hand person for all of MSC Cruises' trade related activities both internally and externally.
KEY ACCOUNTABILITIES
Developing and executing trade communications strategy, optimizing timing of key messages including press releases, trade trainings and digital marketing to travel partners
Supporting SVP Sales in PowerPoint creation, strategic partner meetings, communications and all strategic initiatives relating to MSC's engagement with the trade.
Taking lead role in managing events calendar and budget, communicating both internally and externally and leading strategy surrounding MSCs presence at trade shows and other large events including ship inaugurals and advisory board meetings
Partnering with marketing on meaningful trade brand messaging strategy and event materials, tracking effectiveness of campaigns and leveraging promotional and product content
Oversight of trade sales' social media pages including strategy and posting of content
Developing an asset library of impactful sales presentations (PowerPoint) for use by field / trade sales team at seminars etc.
Developing dashboards and tracking trade-related KPIs to include impressions, touchpoints, sentiment, productivity etc.
Optimizing the trade database (Salesforce) and partnering with Sales Support team to ensure pertinent trade data is captured and capabilities of Salesforce are maximized
Operating as internal communications lead for all items related to MSC's trade engagement in the USA and ensuring all teams are aligned with the company's trade strategy.
QUALIFICATIONS (skills, competencies, experience)
7+ years experience in travel / hospitality industry, cruise preferred, specifically engaging with the trade
Bachelors degree in Business, Economics or other relevant subject
Advanced project management skills and ability to manage complex calendar of trade events and related budget
Data-centric approach to trade engagement, proven background in tracking KPIs and adjusting strategy based on insight from regular reporting
Demonstrable experience of driving trade communications strategy, both internal and external
Well versed in Salesforce (or similar) and background in maximizing its use to increase impactful outreach to trade
Accustomed to working closely with internal business partners in Marketing, PR, Revenue Management and Contact Center to maximize effectiveness of trade engagement
Exceptional communication skills and confident liaising with senior stakeholders both internally and externally
VISA REQUIREMENTS (if any)
US Passport or Green Card