Director of Trade Engagement
Apply NowCompany: MSC Cruises
Location: Fort Lauderdale, FL 33311
Description:
Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
MSC Cruises, the world's third largest cruise line is expanding its commercial team in the USA. Reporting to the SVP, Trade Sales, the Director of Trade Engagement will lead the overall trade sales engagement strategy and execution with the goal of increasing trade sales revenue and profitability. This role will also serve as a key overall support for the SVP, Trade Sales.
Your Impact
Your Journey so far
Your Essentials
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
The best of your adventures is the one you have yet to sail!
Your Purpose
MSC Cruises, the world's third largest cruise line is expanding its commercial team in the USA. Reporting to the SVP, Trade Sales, the Director of Trade Engagement will lead the overall trade sales engagement strategy and execution with the goal of increasing trade sales revenue and profitability. This role will also serve as a key overall support for the SVP, Trade Sales.
Your Impact
- Lead the trade engagement team responsible for events, training and overall engagement strategies
- Develop effective communications strategy in partnership with sales executives and PR / Communications team to deliver meaningful information and sound bites to drive travel advisor awareness and engagement via press releases, webinars, owned channels, etc.
- Develop and execute training strategy to increase understanding of MSC Cruises' brand and how to leverage MSC Cruises' tools for both internal sales team and external trade partners
- Lead strategic framework and development of key presentations, decks and materials to support events and key meetings
- Manage events calendar and budget and lead the strategy surrounding MSC Cruises' presence at trade shows and other large events including ship inaugurals and advisory board meetings
- Partner with marketing on meaningful trade brand messaging strategy and event materials, toolkits and collateral
- Leverage MSC Cruises owned B2B channels including emails list, and social media pages to drive engagement and business results
- Develop asset library of impactful sales presentations (PowerPoint) for use by field / trade sales team at seminars etc.
- Develop dashboards to track trade-related KPIs to include impressions, touchpoints, sentiment, productivity etc.
- Develop strategies to grow trade marketing database and social media communities
- Operate as internal communications lead for all items related to MSC's trade engagement in the USA and ensuring all teams are aligned with the company's trade strategy.
Your Journey so far
- 7+ years experience in travel / hospitality industry, cruise preferred, specifically engaging with the trade
- Bachelor's degree in business, Economics or other relevant subject, MBA preferred
- Strong critical thinking and analytics skills - ability to gather and use data to drive insights and recommendations
- Advanced project management skills and background in managing complex calendar of trade events and related budget
- Data-centric approach to trade engagement, proven background in tracking KPIs and adjusting strategy based on insight from regular reporting
- Demonstrable experience of driving trade communications strategy, both internal and external
- Well versed in Salesforce (or similar) and background in maximizing its use to increase impactful outreach to trade
- Accustomed to working closely with internal business partners in Marketing, PR, Revenue Management and Contact Center to maximize effectiveness of trade engagement
- Exceptional communication skills and confident liaising with senior stakeholders both internally and externally
Your Essentials
- US Passport or US Permanent Resident
- MSC Cruises is an E-Verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!