Director, Performance Marketing
Apply NowCompany: OMNIA Partners
Location: Franklin, TN 37064
Description:
OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.
At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution
Director of Performance Marketing
Reports to: Group Vice President of Revenue Marketing
Job Overview:
This role is responsible for designing, executing and analyzing results for our performance
marketing campaigns across OMNIA Partners. As a key member of the Revenue Marketing team, the
Director of Performance Marketing will work with sales and marketing peers to drive inbound leads
and sales pipeline.
The ideal candidate will have experience in B2B marketing, with a focus on paid advertising/paid
media, email marketing, and search engine marketing (SEM).
Key Duties & Responsibilities:
Revenue Growth: Design and execute targeted campaigns that drive new customer acquisition as well
as revenue growth and retention (cross-sell) within our existing customer base.
Paid Media: Develop paid media strategies including the design, execution, and optimization of
campaigns across various channels.
Email Marketing: Responsible for the overall email marketing strategy including the creation of
campaigns, monitoring and analyzing performance, and providing suggestions for improvement.
Know the Customer: Engage regularly with marketing peers and other customer-facing teams to
understand our customers' wants, needs and expectations. Use those insights to build relevant and
engaging performance marketing campaigns.
Agency Partnership: Own relationship with outside service provider to strategize and execute
performance marketing campaigns.
ROI Analysis: Track campaign results to continually improve marketing and sales investments.
Innovation: Stay up to date on industry trends and best practices to inform and inspire
your campaigns. Foster a culture of creativity by testing new ideas and approaches.
Training/Skills/Experience: (Minimum relevant work experience for successful job
performance.)
6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid
display, paid search, paid social, PPC, programmatic), email marketing, and SEM.
Analytical and math-oriented marketer - ability to interpret data, identify trends, and make
data-driven marketing decisions.
Experience working with marketing tools such as: Google Analytics, Google Ads/Adwords, SEMrush, Marketing Cloud, or similar.
Ability to help guide the creation of powerful creative and ensure consistency of message across
all channels.
Education Requirements:
Bachelor's degree in marketing, Communications, Business or related field
*This role will be based at our Franklin, TN office. Candidates must be willing to relocate to the
Nashville area.
OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution
Director of Performance Marketing
Reports to: Group Vice President of Revenue Marketing
Job Overview:
This role is responsible for designing, executing and analyzing results for our performance
marketing campaigns across OMNIA Partners. As a key member of the Revenue Marketing team, the
Director of Performance Marketing will work with sales and marketing peers to drive inbound leads
and sales pipeline.
The ideal candidate will have experience in B2B marketing, with a focus on paid advertising/paid
media, email marketing, and search engine marketing (SEM).
Key Duties & Responsibilities:
Revenue Growth: Design and execute targeted campaigns that drive new customer acquisition as well
as revenue growth and retention (cross-sell) within our existing customer base.
Paid Media: Develop paid media strategies including the design, execution, and optimization of
campaigns across various channels.
Email Marketing: Responsible for the overall email marketing strategy including the creation of
campaigns, monitoring and analyzing performance, and providing suggestions for improvement.
Know the Customer: Engage regularly with marketing peers and other customer-facing teams to
understand our customers' wants, needs and expectations. Use those insights to build relevant and
engaging performance marketing campaigns.
Agency Partnership: Own relationship with outside service provider to strategize and execute
performance marketing campaigns.
ROI Analysis: Track campaign results to continually improve marketing and sales investments.
Innovation: Stay up to date on industry trends and best practices to inform and inspire
your campaigns. Foster a culture of creativity by testing new ideas and approaches.
Training/Skills/Experience: (Minimum relevant work experience for successful job
performance.)
6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid
display, paid search, paid social, PPC, programmatic), email marketing, and SEM.
Analytical and math-oriented marketer - ability to interpret data, identify trends, and make
data-driven marketing decisions.
Experience working with marketing tools such as: Google Analytics, Google Ads/Adwords, SEMrush, Marketing Cloud, or similar.
Ability to help guide the creation of powerful creative and ensure consistency of message across
all channels.
Education Requirements:
Bachelor's degree in marketing, Communications, Business or related field
*This role will be based at our Franklin, TN office. Candidates must be willing to relocate to the
Nashville area.
OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.