Director, Product Marketing (TVP)

Job Summary
FreeWheel is seeking a customer-centric Director of Product Marketing to lead and grow a high-performing team within the newly-formed product marketing function. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle. The Director of Product Marketing for the TV Platform will oversee a team dedicated to FreeWheel's global monetization platform for premium video publishers. In this position, you will be responsible for overseeing a team of product marketers who specialize in deep understanding of the video advertising industry technology, personas, and ecosystem to devise and lead the TV Platform's go-to-market and launch strategy. You will work cross-functionally, unifying and motivating peers from different teams (e.g., product, revenue, services). You must have an expert understanding of TV advertising buying audiences and their needs and act as a subject matter expert (SME) who synthesizes market, consumer, product, and competitive inputs into driving outcomes throughout the organization. This opportunity offers the right candidate a chance to shape the positioning around key products in the FreeWheel portfolio and drive the future of the video advertising industry.
Job Description

Requirements

• 10+ years of experience in product marketing and ad-tech experience, preferably on the sell-side
• Ability to conduct market and customer research to gather insights and assess market opportunities
• Critical thinker with strong writing, communication, presentation development, and delivery skills
• Strong storytelling skills, with excellent written and verbal communication
• Ability to link product launches to organizational campaign themes and goals
• Management experience including the ability to build and grow a team
• Ad tech expertise, focused on video ad serving and programmatic transactions (preferably on both the buy-and sell-side)
• Can live and breathe the journey of the TV advertising industry as it transforms

Responsibilities:

• Establish and execute the go-to-market strategy and launch plans for the TV Platform and achieve alignment across the organization
• Develop deep understanding of the buying audience for the organization by directing product marketing managers to conduct research and gather insights about target personas, buyer needs, and the purchasing decision process for the TV Platform's products
• Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
• Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
• Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, positioning map, go-to-market plan, etc.
• Monitor and report on the performance of the TV Platform's portfolio through the lens of the client segments
• Provide leadership, direction, and mentoring to guide the TV Platform's product marketing team in its day-to-day activities
• Conduct routine assessments of the FreeWheel's go-to-market and launch processes and address gaps
• Manage the hiring, development, and retention of product marketing talent

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +