Director, Product Marketing
Apply NowCompany: Element Payment Services
Location: Atlanta, GA 30349
Description:
Job Description
Are you ready to write your next chapter?
Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.
We're looking for a Director, Product Marketing to join our ever-evolving Marketing Team to help us unleash the potential of every business.
Are you ready to make your mark? Then you sound like a Worldpayer.
About the team
Plan and execute overall marketing and branding strategies, promotional programs and related activities to ensure new and existing products meet organizational goals and expectations.
What you'll own
Designs and implements new idea reviews and recommendations, concept and design development, project management and market introduction.
Directs and manages company's external speaking and industry recognition programs.
Designs and develops product profiles, competitive analysis, presentations, demos, white papers and product updates for organizational marketing materials.
Manages development, implementation and delivery of company's product education programs.
Identifies customer needs and market trends to recommend pricing strategies.
Remains knowledgeable of competitor products and maintains competitive comparisons and evaluations.
Directs entire business unit/area with responsibility for resource allocation including budget and personnel.
Creates strategic product line roadmaps to drive acceptance of the product and highlight differentiating features.
Evaluates and assesses new projects based upon size, complexity and time frame.
Contributes to new product development by capturing emerging market needs and providing feedback to research and development (R&D) and product management teams.
Develops and maintains relationships with internal and external clients.
Defines and develops purpose, objectives and procedures of product messaging, naming and trademark management functions.
Collaborates across functions on competitive selling, pricing and market development.
Oversees primary activities of individual contributors to ensure completion of tasks and attainment of departmental goals.
Manages personnel activities of staff, i.e., hire, train, reward, motivate, discipline, terminate, performance reviews and pay discussions.
Serves as escalation point for issues beyond team authority; resolves conflicts involving scheduling, resources or technical issues.
Develops material for product launches such as press releases, launch materials, customer presentations, videos and sales training materials.
Understands and communicates customer buying and selection processes within appropriate customer segments.
May be responsible for budgeting of department personnel, capital and/or operations expenses.
Negotiates contracts with vendor management.
Other related duties assigned as needed.
What you bring
GENERAL KNOWLEDGE, SKILLS & ABILITIES
Strong understanding of market analysis, planning, development and management
Excellent knowledge of all markets for products within a product family, as well as company policies and practices
Knowledge of project management methods and techniques to ensure coordination of people (internal clients and external vendors and processes to achieve desired outcomes
Knowledge of marketing product tools and methodologies
Excellent verbal and written communication skills to technical and non-technical audiences of various s levels in the organization, e.g., executive, management, individual contributors
Proficiency in problem solving and time management skills managing multiple deadlines
Proficiency to operate independently
EDUCATION REQUIREMENTS
Bachelor's in business, sales or marketing or the equivalent combination of education, training, or work experience
What makes a Worldpayer
What makes a Worldpayer? It's simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open - winning and failing as one.
Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.
#LI- KS
#IND2025
Are you ready to write your next chapter?
Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.
We're looking for a Director, Product Marketing to join our ever-evolving Marketing Team to help us unleash the potential of every business.
Are you ready to make your mark? Then you sound like a Worldpayer.
About the team
Plan and execute overall marketing and branding strategies, promotional programs and related activities to ensure new and existing products meet organizational goals and expectations.
What you'll own
Designs and implements new idea reviews and recommendations, concept and design development, project management and market introduction.
Directs and manages company's external speaking and industry recognition programs.
Designs and develops product profiles, competitive analysis, presentations, demos, white papers and product updates for organizational marketing materials.
Manages development, implementation and delivery of company's product education programs.
Identifies customer needs and market trends to recommend pricing strategies.
Remains knowledgeable of competitor products and maintains competitive comparisons and evaluations.
Directs entire business unit/area with responsibility for resource allocation including budget and personnel.
Creates strategic product line roadmaps to drive acceptance of the product and highlight differentiating features.
Evaluates and assesses new projects based upon size, complexity and time frame.
Contributes to new product development by capturing emerging market needs and providing feedback to research and development (R&D) and product management teams.
Develops and maintains relationships with internal and external clients.
Defines and develops purpose, objectives and procedures of product messaging, naming and trademark management functions.
Collaborates across functions on competitive selling, pricing and market development.
Oversees primary activities of individual contributors to ensure completion of tasks and attainment of departmental goals.
Manages personnel activities of staff, i.e., hire, train, reward, motivate, discipline, terminate, performance reviews and pay discussions.
Serves as escalation point for issues beyond team authority; resolves conflicts involving scheduling, resources or technical issues.
Develops material for product launches such as press releases, launch materials, customer presentations, videos and sales training materials.
Understands and communicates customer buying and selection processes within appropriate customer segments.
May be responsible for budgeting of department personnel, capital and/or operations expenses.
Negotiates contracts with vendor management.
Other related duties assigned as needed.
What you bring
GENERAL KNOWLEDGE, SKILLS & ABILITIES
Strong understanding of market analysis, planning, development and management
Excellent knowledge of all markets for products within a product family, as well as company policies and practices
Knowledge of project management methods and techniques to ensure coordination of people (internal clients and external vendors and processes to achieve desired outcomes
Knowledge of marketing product tools and methodologies
Excellent verbal and written communication skills to technical and non-technical audiences of various s levels in the organization, e.g., executive, management, individual contributors
Proficiency in problem solving and time management skills managing multiple deadlines
Proficiency to operate independently
EDUCATION REQUIREMENTS
Bachelor's in business, sales or marketing or the equivalent combination of education, training, or work experience
What makes a Worldpayer
What makes a Worldpayer? It's simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open - winning and failing as one.
Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.
#LI- KS
#IND2025