Director, Product Marketing

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid is seeking a Director of Product Marketing who is deeply focused on guiding each product's success. In this role, you will own product marketing initiatives across the vehicle lines-working cross-functionally to shape compelling messaging, ensure market fit, pricing, execute successful launches, and manage each product through growth, maturity, and eventual phase-out. You will partner closely with engineering, marketing, design, program, sales, finance, and customer success to ensure every product meets evolving market demands, stands out from competitors, and consistently delivers outstanding value to customers.

You Will:

• Oversee product marketing strategy from pre-launch, growth, maturity, and end-of-life stages, leading GTM strategies for new product launches, ensuring end-to-end alignment with engineering, marketing, sales, and other stakeholders.
• Ensure alignment with corporate objectives while tailoring strategies to each product's unique value proposition, target audience, competitive landscape, positioning, messaging, and value propositions that resonate with the target audience.
• Partner with the design studio and engineering teams to refine product features, options, accessories, and technical specifications in response to changing market demands and customer insights.
• Collaborate with finance and sales to define pricing strategies at launch and throughout the product lifecycle.
• Use insights to manage adjustments to packaging, bundles, and accessories to optimize revenue and maintain competitive positioning, driving continuous improvement.
• Integrate market and customer feedback into ongoing product enhancements to drive continuous improvement and maintain a market-leading edge.
• Partner with sales teams to create product-specific training materials, sales tools, and competitive analyses to effectively communicate each product's unique benefits and differentiators to customers.
• Gather in-depth market intelligence-covering competitor analysis, buyer personas, segmentation, and industry trends-to guide strategic product decisions.
• Maintain a strong focus on customer behavior, journey insights, and decision-making factors to continually refine product-market fit.
• Establish and monitor key performance indicators (KPIs) related to product marketing-such as market share, customer loyalty, and revenue growth.

You Bring:

• 10+ years in product marketing or management, with at least 5-7 years in a leadership role, preferably within the automotive industry.
• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• Demonstrated success in driving product marketing strategies, including strong collaboration with marketing, engineering, design, and sales teams.
• Proven ability to recruit, mentor, and develop data-driven team in a dynamic, cross-functional environment.
• Aptitude for translating complex automotive technologies into compelling, customer-centric messaging.
• Proficiency in data analysis and performance metrics to inform strategy, measure outcomes, and refine go-to-market approaches.
• Exceptional written and verbal communication skills, with the ability to influence leadership, cross-functional partners, and external stakeholders

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$200,300-$293,810 USD

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