Director, Sports Marketing
Apply NowCompany: Red Bull
Location: Miami, FL 33186
Description:
Company Description
The Director of Sports Marketing drives the development and leads the execution of the regional Sports Marketing initiatives. You will build local and regional brand affinity through events and athletes while paying into Red Bull's relevant global and national strategies. You will manage a team of SSMM who, in turn, manage Athlete Marketing through AMM, Event Marketing through EMM, Gaming through GMM, and all related activity throughout the expansive geography of the region. You will continuously drive clear alignment between SaMo and all their regional Sports Marketing team to ensure our strategies, tactics, and events are the most innovative, on-brand, and impactful within the world of Red Bull.
Job Description
ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and build relationships with local athlete talent.
EVENT INITIATIVES & PROJECTS
Responsible for creation and delivery of the annual Region Sports Marketing Business Plan.
Lead the project management and execution of local Red Bull Sports Marketing events.
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete, Gaming and Event Marketing Managers with accomplishing athlete projects and sport events.
GAMING
Manage the Gaming Manager in alignment with National Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community to reach new consumers across the wide work of gaming.
Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event, Gaming, and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects.
Manage direct reports towards annual regional goals.
Promote a culture by focusing on individual, strengths-based development.
Identify and train employees for succession opportunities.
Provide direct and productive feedback to help maintain quality performance.
Create a culture that rewards effort and execution following Red Bull's values.
Qualifications
12+ years of experience in Marketing and Management with a focus on sports, athletes, and consumers
Vital planning and project management competencies, including budget management skills
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience with identifying different sports trends and scenes on a regional and national level
Extensive experience in managing large budgets.
Knowledge of marketing communications and storytelling with an emphasis on content
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $149,440 to $224,160 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
The Director of Sports Marketing drives the development and leads the execution of the regional Sports Marketing initiatives. You will build local and regional brand affinity through events and athletes while paying into Red Bull's relevant global and national strategies. You will manage a team of SSMM who, in turn, manage Athlete Marketing through AMM, Event Marketing through EMM, Gaming through GMM, and all related activity throughout the expansive geography of the region. You will continuously drive clear alignment between SaMo and all their regional Sports Marketing team to ensure our strategies, tactics, and events are the most innovative, on-brand, and impactful within the world of Red Bull.
Job Description
ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and build relationships with local athlete talent.
EVENT INITIATIVES & PROJECTS
Responsible for creation and delivery of the annual Region Sports Marketing Business Plan.
Lead the project management and execution of local Red Bull Sports Marketing events.
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete, Gaming and Event Marketing Managers with accomplishing athlete projects and sport events.
GAMING
Manage the Gaming Manager in alignment with National Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community to reach new consumers across the wide work of gaming.
Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event, Gaming, and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects.
Manage direct reports towards annual regional goals.
Promote a culture by focusing on individual, strengths-based development.
Identify and train employees for succession opportunities.
Provide direct and productive feedback to help maintain quality performance.
Create a culture that rewards effort and execution following Red Bull's values.
Qualifications
12+ years of experience in Marketing and Management with a focus on sports, athletes, and consumers
Vital planning and project management competencies, including budget management skills
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience with identifying different sports trends and scenes on a regional and national level
Extensive experience in managing large budgets.
Knowledge of marketing communications and storytelling with an emphasis on content
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $149,440 to $224,160 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.