Director, Trade Sales - US Western Region

Subject: Director, Trade Sales, US Western Region

Location: Los Angeles, Dallas, or Western United States
Reports to: Executive Vice President, Sales

Overview:

Perennials and Sutherland, LLC is one of the most respected and iconic names in the exclusively to-the-trade, luxury home furnishings, textiles and accessories market. Our company has dedicated over four decades to working with the very best in the design world to create and market truly unique and exquisite products. Everything we do and the elite clientele we serve is dedicated to making life more beautiful. Environments for life, architectural, landscape and beyond are what we live and breathe each and every day. Ours is more than a life of producing and selling products. Our people share a passion for creativity, design, and art that is central to our daily lives. It's not just what we do but what we love.

We are seeking a Director, Trade Sales to oversee and drive sales across the Western Region, ensuring growth, operational excellence, and a strong brand presence.

Key Responsibilities:

Leadership & Team Development:

• Provide strategic leadership, coaching, and development for regional sales teams.
• Ensure a high-performing team by setting clear goals, fostering accountability, and driving engagement.
• Develop and execute hiring and succession planning strategies.

Sales Strategy & Client Engagement:

• Lead sales efforts aligned with strategic growth plans and targeted markets.
• Actively engage with the field sales team through joint sales calls and market visits.
• Establish and maintain strong client relationships to drive business growth.
• Regularly analyze sales performance and implement strategies to enhance results.

Data & Technology Proficiency:

• Utilize data-driven decision-making to optimize sales strategies and identify growth opportunities.
• Proficiency in Salesforce and other CRM platforms to track pipeline development, client engagement, and performance metrics.

Brand & Customer Experience:

• Maintain the Perennials and Sutherland aesthetic and service culture across all showrooms.
• Ensure all client touchpoints reflect the company's brand standards.
• Partner with marketing to develop client acquisition and retention strategies.

Operational & Financial Management:

• Oversee showroom operations, ensuring efficiency and alignment with corporate goals.
• Monitor and protect company assets, inventory, and loss prevention practices.
• Report regional performance and progress to sales targets regularly.

Growth & Market Expansion:

• Identify new business opportunities and partnerships to expand market reach.
• Lead new showroom openings and ensure seamless execution.
• Stay informed on industry trends and competitive positioning.

Qualifications:

• Proven leadership experience in trade sales, luxury furnishings, or related industries.
• Strong ability to drive sales, manage teams, and develop client relationships.
• Data-driven mindset with Salesforce proficiency and the ability to leverage analytics for business growth.
• Strategic thinker with excellent communication and decision-making skills.
• Willingness to travel regularly to support market needs.

Perennials and Sutherland values a dynamic, collaborative workplace and is committed to fostering the success of its employees. If you are a driven sales leader passionate about luxury design, we encourage you to apply.

Whether it's the executive who offers visionary leadership, or the sales professional who won't settle for less than perfection, a business needs great people and a collaborative environment to thrive. We maintain, develop, and inspire talented professionals and craftsmen. Our investment in people, equipment, and facilities results in a positive engaging workplace and gives our company a competitive edge in the marketplace. We believe deeply that the "right" people are our greatest asset. We offer careers for smart, creative, high energy people driven to contribute in a team environment where everyone can win. We foster potential, celebrate success, and support every colleague.

Perennials and Sutherland, LLC employees enjoy a vibrant office culture, welcoming and inclusive executive team, and fantastic work-life balance.