Director, Web UX and Marketplace

Director, Web UX and Marketplace

Jacksonville, Florida, United States (Hybrid)

About VENUS

VENUS is a leader in stylish, on-trend designs in women's clothing, swimwear and lingerie. Founded in 1982, the Florida-based brand pioneered swim separates and continues to drive newness in fit, fabric and design across all categories. Made for everybody, the collection is offered in a full range of sizes from 2-24. VENUS is committed to inclusivity, as well as socially- and environmentally-responsible business practices that positively impact both people and the planet.

About the Position

We are seeking a passionate and data-driven Director, Web UX & Marketplace, to develop and execute our online merchandising strategies to drive sales and enhance customer experience. You will build and implement data-driven content, on-site merchandising, and promotional processes that drive traffic, conversion, and AOV, ultimately contributing to the company's financial goals. You will lead marketing calendar development and maintenance from a web merchandising perspective. You will lead, mentor, and grow a web merchandising team. This role thrives in a fast-paced and dynamic environment where agility and the ability to adapt to changing priorities are essential.

Responsibilities

Strategy & Development:

• Develop and execute Web UX on our newly launched Shopify website and on Marketplaces to drive sales and profitability.
• Utilize Shopify Analytics toolkit to monitor traffic, marketing channel performance, customer behavior, sales trends, and feedback to gain customer insights.
• Lead cross-functional teams, including Shopify, marketing, technology, and product development, to implement digital-first initiatives and improve the online shopping experience.
• Create compelling product assortments and categories that support revenue goals and align with brand objectives.
• Analyze market trends, customer behavior, and sales data to inform product selection and placement decisions.
• Oversee visual merchandising of key pages in Shopify platform, including the home page, landing pages, and on-site promotional campaigns, to maximize product visibility and sales.
• Influencing regional assortment adoption and investments through collaborative planning.
• Manage the execution of site merchandising to achieve online marketing and sales goals.
• Lead and mentor a team of web merchandisers, ensuring project milestones and goals are met within approved budgets.

Operations & Execution:

• Oversee day-to-day operations for web UX and web merchandising in Shopify platform, ensuring flawless execution by maintaining a meticulous focus on accuracy and brand consistency.
• Oversee day-to-day operations, product assortment accuracy and placement on PLPs (Product Listing Pages) and internal search on Marketplaces.
• Manage vendor relationships with key partners and external vendors.
• Develop and implement a rigorous testing and learning strategy to continuously optimize web merchandising, content, and campaign performance.
• Establish clear and measurable KPIs and work with the Marketing Planner to create actionable plans to achieve seasonal goals.
• Leverage the internal on-site search and recommendations platform to optimize user experience and personalization.

Analytics & Reporting:

• Partner with the Data team to leverage advanced data analytics to measure the effectiveness of web merchandising strategies.
• Monitor and report on the performance of web merchandising initiatives, providing data-driven insights and recommendations for improvement on a daily/weekly/monthly basis.

Qualifications

• A minimum of 7+ years of experience in Web Merchandising, digital marketing, or related field.
• Minimum 3 years of experience managing an Ecommerce website on Shopify platform.
• Experience controlling a theme and implementing Apps on Shopify website.
• Experience improving the Web UX of a website built on Shopify platform.
• Experience managing direct reports and leading teams.
• Managing account relationships, product assortment, and Digital Marketing (Retail Media, Email, Search) on Marketplaces and Retailer.com websites like Amazon.com, Walmart.com, and Target.com.
• Develop and implement Marketing Technology strategies to grow sales and profitability.
• Proficiency in digital marketing, financial analysis, and inventory management.
• Strong understanding of market trends, consumer behavior, and product development.
• Effective collaboration with cross-functional teams.
• Experience with UX/UI, as well as interactive and visual design, is preferred.
• Experience working with CRM platforms and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies and decision-making.
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Meticulous attention to detail and the ability to multi-task effectively.