eCommerce Acquisition Manager
Apply NowCompany: City Furniture
Location: Fort Lauderdale, FL 33319
Description:
Company Description
City Furniture is the #1 Retailer in the Home Furnishings Industry in South Florida. We strive to provide an environment where associates love to work and, as a result, provide a great shopping experience for our customers. City Furniture is the fastest growing furniture retailer in Southeast and Southwest Florida. Career paths range from positions in Sales, Distribution, Customer Service, and corporate office positions in Marketing, IT, HR, and Accounting.
City Furniture is proud of the 1000+ professionals that began their journey here, rewarding every accomplishment big and small. Finding a stable company these days is challenging, but to find one that is expanding and remains passionate about their values as a family owned business impacting customers and the world is simply extraordinary.
Job Description
The eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
Qualifications
Education - College degree required
Work Experience - Prior eCommerceexperience is required. 5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required. Prior experience within an omnichannel retail environment is a plus.
Technical Knowledge: Working experience with Google Analytics, Optimizely, and an Email Service Provider.
Additional Information
All your information will be kept confidential according to EEO guidelines.
City Furniture is the #1 Retailer in the Home Furnishings Industry in South Florida. We strive to provide an environment where associates love to work and, as a result, provide a great shopping experience for our customers. City Furniture is the fastest growing furniture retailer in Southeast and Southwest Florida. Career paths range from positions in Sales, Distribution, Customer Service, and corporate office positions in Marketing, IT, HR, and Accounting.
City Furniture is proud of the 1000+ professionals that began their journey here, rewarding every accomplishment big and small. Finding a stable company these days is challenging, but to find one that is expanding and remains passionate about their values as a family owned business impacting customers and the world is simply extraordinary.
Job Description
The eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
- Drive the strategic development of digital/online marketing programs to drive
higher brand awareness through increased traffic and customer engagement. - Manage all forms of paid and organic digital media to generate long lasting brand
awareness through SEO/SEM/PPC, mobile marketing, display, YouTube
advertising, and more. - Select and manage multiple agencies and 3rd party resources to accelerate the
Company's digital expansion. - Work closely with Marketing and Creative teams to establish operational
processes needed to support email programs - Establish digital marketing KPI and performance reporting for all marketing programs
and opportunities - Manage all aspects of a digital marketing budget continuing to increase program effectiveness
and the ROI of alternative investments - Stay up-to-date and maintain high level of expertise in digital technologies
and marketing trends - Collaborate with both internal and external resources to develop brand strategies that
meet company goals
Qualifications
Education - College degree required
Work Experience - Prior eCommerceexperience is required. 5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required. Prior experience within an omnichannel retail environment is a plus.
Technical Knowledge: Working experience with Google Analytics, Optimizely, and an Email Service Provider.
Additional Information
All your information will be kept confidential according to EEO guidelines.