Ecommerce Sales Manager

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make "Life Good" - from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.

The Ecommerce Sales Manager will be responsible for driving revenue, managing online sales and merchandising strategies, optimizing digital marketing efforts, and ensuring a seamless customer experience to effectively lead and expand our online sales channels. This role requires a strategic, data-driven approach to enhance conversion rates, improve customer engagement, and maximize profitability across digital platforms.

PRINCIPAL RESPONSIBILITIES:

• Develop and implement strategic sales initiatives to drive revenue growth and maximize performance for our online channel.
• Collaborate with business unit for product assortment, pricing, and promotion planning.
• Work closely with marketing teams to ensure promotions align with brand marketing campaigns.
• Analyze sales performance, P&L, and key KPIs to identify optimization opportunities and implement data-driven optimizations.
• Optimize Google Ads and social media advertising campaigns to maximize traffic, conversions, and return on ad spend (ROAS).
• Coordinate new product launches, integrating promotional strategies, ensuring accuracy and timely execution.
• Collaborate with product managers and SCM teams to forecast sales and optimize inventory management.
• Define promotion terms and conditions in consultation with legal teams.
• Develop and execute an on-site merchandising strategy to maximize customer engagement and ensure timely, relevant content.
• Leverage A/B testing and customer insights to enhance the shopping experience and improve conversions.
• Collaborate with UX/UI and platform development teams to improve site functionality and optimize navigation.
• Manage and optimize affiliate marketing partnerships to drive traffic, increase conversions, and expand brand reach.
• Execute revenue-focused sales strategies for partner stores, optimizing product placement, pricing, and promotions.
• Identify and capitalize on new business opportunities to expand our online channel and drive growth.

KNOWLEDGE, SKILLS, AND ABILITIES:

• University degree in Business, Marketing, or a related field
• 5+ years' experience in Ecommerce sales, selling directly to end-customers
• Excellent communication skills, both verbal and written
• Proficient in Microsoft Office, especially in excel
• Able to work independently and manage multiple tasks
• Exceptional collaboration skills
• Strong organizational skills with keen attention to details
• Prior experience in affiliate marketing and digital marketing is a strong asset

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.