eCommerce Site Manager
Apply NowCompany: Carolina Biological Supply Co Corp.
Location: Burlington, NC 27215
Description:
OBJECTIVE / PURPOSE
The digital experience site manager is responsible for the customer journey on Carolina marketing and commerce websites. By utilizing web KPIs, behavioral data and customer insights, the Digital Experience Site Manager will outline and initiate projects that support engagement and conversion. Continuously author and implement changes to website storefronts. The site manager works closely with digital experience peers, marketing, creative studio, IS and cross-functional departments.
MAJOR RESPONSIBILITIES AND FUNCTIONS
POSITION REQUIREMENTS
Education: 4-year degree required; (business or marketing-related degree preferred, but not required).
Experience: 5+ years' experience working within an eCommerce and/or marketing organization.
Specialized Training/Skills:
The digital experience site manager is responsible for the customer journey on Carolina marketing and commerce websites. By utilizing web KPIs, behavioral data and customer insights, the Digital Experience Site Manager will outline and initiate projects that support engagement and conversion. Continuously author and implement changes to website storefronts. The site manager works closely with digital experience peers, marketing, creative studio, IS and cross-functional departments.
MAJOR RESPONSIBILITIES AND FUNCTIONS
- Use web analytics platforms (GA & HEAP) and customer insights to recommend, outline, and implement tests for improving website flows, journeys, and individual page performance.
- Act as the lead eCommerce liaison to marketing, product management, and production departments, and develop innovative online strategies that support their objectives.
- Maximize user experience for website recommendations, website merchandising and mobile website.
- Power user of all website tools including Oracle Commerce, VAST CXM, Word Press, and SiteSpect to deploy specific website initiatives and day to day continuous site improvements for all websites.
- Assist Director with creation of project documentation for eCommerce development and feature improvement enhancements for the yearly roadmap.
- Lead research initiatives, and vetting process for eCommerce growth initiatives.
- Support IS department as needed in the role of subject matter expert for UAT (user acceptance testing) for website.
- Primary Digital Experience contact for troubleshooting help desk requests and production department inquiries for website operations.
- Assist Sr. Site Manager with Editorial and Technical SEO initiatives.
POSITION REQUIREMENTS
Education: 4-year degree required; (business or marketing-related degree preferred, but not required).
Experience: 5+ years' experience working within an eCommerce and/or marketing organization.
Specialized Training/Skills:
- Ability to filter business requirements into actionable strategies and deliverables.
- Experience with an eCommerce CMS administration toolset, such as Oracle Commerce, IBM WebSphere Commerce, hybris eCommerce, Word Press or similar.
- Web analytics platform experience including gathering and interpreting data and creating action plans for website improvements.
- Exceptional organizational and time-management skills.
- Basic understanding and experience with project management.
- Understanding of organic Search Engine Optimization best-practices.
- Relentless attention to detail and command of writing and understanding business logic.
- Experience with HTML, CSS and JavaScript is preferred, but not required.