ED, ILD Market Acceleration

Compensation Data

This position offers a base salary typically between $250,000 and $394,000. The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements. For an overview of our benefits please click here.

Description

Pivotal leadership role responsible for defining, shaping and building a significant market opportunity within rheumatology and potentially primary care, in order to accelerate the identification and management of Interstitial Lung Disease (ILD). Will be instrumental in ensuring the effective and optimal management of ILD across key stakeholders, including rheumatology, primary care, as well as directly with consumers.

Full accountability for the comprehensive development and execution of integrated marketing, selling, managed markets, and lifecycle management strategies and initiatives for our ILD portfolio, with a strong emphasis on leveraging the rheumatology channel. Will lead and direct multiple cross-functional teams through direct reports, shaping functional strategies and ensuring seamless integration to achieve ambitious business objectives.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

This is a Ridgefield, CT position.

Duties & Responsibilities

• Ensure effective and optimal management of the Franchise/Brand P'L (DP and expenditures) in order to achieve or exceed market share targets and building leading brands. Provide overall strategic direction to extended brand team, guiding the development of core brand objectives, strategies and tactical plans to ensure attainment of brand goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Oversee and direct annual business planning development (objectives and budgets).
• Ensure alignment through effective collaboration with Corporate Marketing on strategic initiatives, including positioning, brand personality and message platform, Phase IV and LCM to achieve alignment and maximize global promotional effectiveness. Guide and leverage Corporate to assist in strategic needs of the US market.
• Oversee and direct the creation and implementation of the managed markets strategy in conjunction with Market Access. Ensure cross-functional collaboration, integration and alignment with Marketing, Sales, Market Access, Patient Advocacy and Relations, Analytics and Insights, Production, Regulatory, Legal and Medical Affairs in the development and implementation of strategies.
• Oversee and collaborate with Medical Affairs and Market Access on the development/evaluation of US Phase IV and Life cycle management strategies to optimize the value of the franchise/brand. Ensure plans are vetted with key customers to ensure relevance and impact. Collaborate with Pipeline Marketing to participate in and contribute to strategic planning and provide input to Corporate on behalf of the US team interests and market/customer needs.
• Lead regular cross-functional Brand Team reviews to provide direction, facilitate strategical/alignment and accountability for results.
• Liaise with patient access services to develop appropriate strategies and related tactics for patient access inclusive of, leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.)
• Internally communicate brand strategy and tactics with key internal stakeholders (e.g., HPLT, Corporate Leadership, etc.) at key business meetings (e.g., Annual Discussion) in conjunction with internal partners (Analytics and Insights, Finance, Medical, etc.)
• Communicate brand strategy and tactics inclusive of key messages to field based teams to ensure alignment and implementation of brand pillars.
• Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely MAG Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members.

Requirements

• Bachelor's degree from an accredited institution required; MBA preferred.
• Ten-plus (10+) years of experience in the US pharmaceutical industry, including five (5) years US pharmaceutical Specialty marketing experience required or other relevant experience.
• At least five (5) years previous supervisory experience required.
• Experience in Orphan and Rare Disease preferred.
• Experience with infused, cold chain, injectables, specialty pharmacy/distribution preferred.
• Proven successful leadership experience in the pharmaceutical industry. Proven track record of success in Rx brand marketing experience with in-depth knowledge of the US marketplace.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• A sound understanding of Market Access (Payers, Channels, Discounts) environment in the US. Comprehensive and in-depth functional and business expertise
• Demonstrated understanding of the importance of and the ability to lead/work in cross functional team settings (clinical, sales, managed markets, regulatory, legal, production, R&D, project management).
• Demonstrated ability to create financial and operational objectives across business departments.
• Leads the entire brand team by setting the goals and expectations and enabling the team to achieve them.
• Requires a creative and innovative approach.
• Strategic leadership of teams and ability to effectively influence various internal and external stakeholders.
• Must build strong relationships and networks inclusive of corporate partners.
• History of successful performance.
• Proficiency in MSOffice, Outlook and database applications.
• Ability to travel domestically and internationally (will include overnight travel), 20% or more.