Field Marketing Manager

Job Title: Field Marketing Manager

Department: Marketing

Reports to: Regional Marketing Manager

Effective Date: 3/25/2025

Company Overview:

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary: The Field Marketing Manager (FMM) is responsible for leading all marketing efforts within their assigned state. This includes overseeing the state's marketing budget, hiring, onboarding, performance evaluations, and team recommendations. The role ensures field marketing aligns with sales goals and brand objectives while managing the day-to-day operations of the field team.

The FMM oversees all marketing efforts within the state, including leading the field team, budget management, and aligning marketing strategies with sales goals. The role also has a broader scope and focuses on strategic marketing with an emphasis on leading initiatives and optimizing in-store activations, promotions, and product sell-through rates.

Team Leadership & Management:

• Leads the state's marketing team, providing direction, support, and coaching.
• Manages hiring, onboarding, and performance evaluations for field team members.
• Oversees HR-related matters, including team development and mentoring.

Budget & Expense Management:

• Oversees the state's marketing budget, approving and tracking field team expenses.
• Manages company credit card usage for necessary purchases (e.g., travel, hotel stays).

Field Marketing Execution & Strategy:

• Develops and implements marketing strategies in collaboration with the Sales team and Field Marketing Supervisor.
• Monitors and analyzes field team activities to optimize in-store activations, promotions, and product sell-through rates.

Reporting & Data Analysis:

• Provides weekly reports to the Regional Marketing Manager and Sales Managers, covering various metrics and updates.
• Maintains accurate and up-to-date accrual sheets for field team data and statistics.

Operations & Collaboration:

• Works closely with Warehouse Managers to ensure timely distribution of marketing materials.
• Collaborates with Sales Regionals to support promotional efforts and sales objectives.

Required Skills/Abilities:

• Strong leadership and team management skills, with experience in leading field teams.
• Excellent written and oral communication skills, with the ability to communicate across various departments.
• Analytical skills for making data-driven decisions and enhancing marketing effectiveness.
• Proficiency in Microsoft Office Suite and Google Suite for reporting and project management.
• Strong collaboration skills, working cross-functionally with sales, marketing, and operations teams.
• Budget management experience.

Experience:

• High school diploma or GED required; bachelor's degree in marketing or business administration preferred.
• 5+ years of experience in field marketing, with a proven track record of success in driving brand visibility and engagement.
• 3+ years of experience in sales forecasting and reporting, with a data-driven approach to strategy.
• 2+ years of experience managing and leading field teams.
• Experience in the cannabis industry or other regulated industries is preferred but not required.
• Proficiency in marketing technologies and CRM systems.

EEOC:

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

All candidates must be willing to submit to a background check to be considered for the position.