Fractional CFO

Fractional Chief Financial Officer (CFO)

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are data-driven performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. With a team of 60+ remote employees worldwide, we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

With are growth expectations for 2025, we are seeking a strategic Fractional CFO to join our innovative team.

What You'll Do

Financial Strategy & Leadership

• Partner with the CEO and other leaders, providing strategic financial guidance to support the company's rapid growth trajectory
• Develop and implement financial systems and controls
• Oversee budgeting, forecasting, and financial reporting processes
• Monitor and analyze key performance indicators across client portfolios
• Raise debt from lenders to help with acquisitions
• Complete financial modelling with regard to Leverage BuyOuts (LBOs)

Client Financial Management

• Analyze client campaign performance metrics and ROI
• Optimize financial operations for our media buying and creative services
• Support pricing strategies for our core service offerings including PPC Management, Site Testing, and Video Ad Creative

Operational Excellence

• Manage relationships with financial partners and stakeholders
• Ensure compliance with financial regulations across international operations

What You Bring

Required Experience

• Proven experience as a CFO or VP of Finance ideally within a high-growth environment
• Previous experience in digital marketing, advertising, or SaaS companies, with a strong understanding of company metrics and KPIs
• Comprehensive knowledge of FP&A and GAAP accounting, with proven success in leading budgeting and forecasting
• Familiarity with M&A activities, including pre-transaction analysis and post-transaction financial integration
• Experience with ERP Platforms and other financial tools
• The ability to drive strategic financial decisions and clearly communicate complex financial data to non-financial stakeholders

• Data-driven decision-making mindset, with expertise in financial modeling and analysis
• A "big picture" perspective, well versed in implementing and maintaining effective accounting controls and systems
• Ability to analyze existing operations and recommend and implement both revised and new policies, procedures, and systems
• Experience with international business operations

This is a remote position with flexible hours, joining our globally distributed team. The fractional commitment will be determined based on company needs and candidate availability.

Why TNT?

Join a team that combines mad scientist precision with creative brilliance. We're not just following industry trends-we're setting them with advanced algorithms and data-driven strategies that maximize client success. Our culture embraces innovation, continuous learning, and measurable impact.

Locations New York Remote status Fully Remote