General Manager

General Manager

Job Description

Summary of Position: Ready to lead something legendary? Crooked Hammock Brewery is heading south, and we're bringing our laid-back vibes, award-winning beer, and unforgettable guest experiences with us. We're on the hunt for a dynamic General Manager to launch and lead our brand-new Raleigh location. This isn't your average GM gig. We're looking for a culture-driven leader who can keep the good times flowing while driving results in four key areas: Leadership & Team Development, Operations, Financial Performance, and Marketing & Community Engagement. We're not just a brewery-we're a lifestyle. Our spaces are built for backyard escapes, where everyone feels like family. Joining our team means being part of something fresh, exciting, and full of heart. Apply now and help us bring the Hammock to life in Raleigh. This is more than a job-it's your chance to help build something unforgettable.

Duties & Responsibilities:
LEADERSHIP & TEAM DEVELOPMENT: You'll be the captain of the crew-hiring, training, and coaching a top-notch team that lives and breathes our "How We Roll" mindset. You'll foster a fun, safe, and inclusive culture while pushing for growth at every level. Think of yourself as the ultimate vibe-setter and mentor.

• Recruit, onboard, and coach team members to become hospitality rockstars
• Lead with heart, setting expectations and conducting regular check-ins and reviews
• Manage scheduling to meet labor targets and business needs
• Drive accountability while celebrating wins and creating a space where people thrive
• Be a brand ambassador-living the Crooked Hammock values every day

OPERATIONS: From food to flow to first impressions, you'll oversee daily operations to ensure guests leave happy-and keep coming back.

• Keep the ship tight: uphold SOPs, food quality, cleanliness, and service standards
• Create systems and improvements that boost efficiency and guest satisfaction
• Own the guest experience: build regulars, touch tables, and resolve issues fast
• Enforce safety, sanitation, and ServSafe standards
• Ensure the location shines inside and out-this is your house!

FINANCIALS: Yep, you'll need to know your numbers. As GM, you'll lead with a business-first mindset while keeping the magic alive.

• Collaborate on budgets and forecasts
• Analyze variances and take action to drive performance
• Manage purchasing and labor to meet COGS and profit goals
• Keep financial and HR records clean, timely, and accurate

MARKETING & COMMUNITY: We don't just make beer-we create experiences. You'll help market the brand locally and build strong community connections.

• Partner with the brand and marketing team to bring campaigns to life on-site
• Lead local engagement, events, and partnerships that get the neighborhood buzzing
• Inspire the team to be involved and invested in our community presence

Qualifications:

• 5+ years in restaurant or brewpub leadership
• Bachelor's degree in hospitality or a related field preferred
• Passion for people, service, and building culture
• Proven track record in operations, labor management, and financials
• Excellent communication, coaching, and organizational skills
• Strong understanding of hospitality systems and safety practices
• ServSafe certified (or able to obtain)
• Must be flexible, professional, and ready to lead nights/weekends
• Able to lift up to 55 lbs and move up to 170 lbs (it's a brewery, after all!)
• Proficiency in basic computer applications, word processing, spreadsheet, Google Docs, internet, POS;
• Frequently walk and occasionally bend over, twist, kneel, climb, stoop and crouch. This position requires the ability to lift up to 55 pounds and maneuver 170 pounds.

Compensation: This position starts at $90,000/year with benefits and awesome employee perks. La Vida Hospitality Group offers unique lifestyle-based benefits geared towards doing what we do best - Enjoying the Ride & Celebrating our Tribe!

• Benefits for our salaried team - PTO & vacation, health insurance, & wellness resources
• Unlimited growth potential
• Travel opportunities
• Team events & outings like our recent ski trip to the Poconos
• Local lifestyle perks like paddleboarding & kayaking discounts
• Employee appreciation events & seasonal parties
• Professional leadership development and continuous coaching, training, and mentorship
• Food, beverage & retail discounts

...and tons more! We're firm believers in working & playing hard and we want to find people who share that same passion with us, so if that sounds like your kind of vibe, apply to join our team today!