General Sales Manager

Join a Legacy of Excellence at Fort Collins Nissan

Fort Collins Nissan is seeking an elite-level General Sales Manager (GSM) to lead our high-performing sales team to new heights. This is a rare opportunity for a proven automotive sales leader to step into a key leadership role within a respected and growth-driven dealership.

If you are passionate about performance, have a track record of exceeding sales targets, and possess a natural ability to coach and inspire others-this is the place for you.

What You'll Do

• Lead, motivate, and develop a dynamic team of Sales Consultants, Finance Managers, and support staff to achieve and surpass dealership sales goals.
• Drive performance across new, used, leasing, and subprime finance segments-ensuring profitability and customer satisfaction at every touchpoint.
• Design and implement sales strategies that drive volume while maintaining high CSI and team cohesion.
• Maintain deep knowledge of Nissan products and evolving industry trends to stay ahead of the market.
• Monitor, analyze, and act on key performance metrics to maximize efficiency and results.
• Collaborate with the Fixed Ops and Finance departments to ensure operational excellence across the dealership.
• Recruit, train, and retain top-tier sales talent, instilling a culture of accountability, integrity, and constant improvement.
• Ensure full compliance with all applicable laws, regulations, and dealership policies.

What We're Looking For

• Minimum 5 years of progressive experience in automotive sales leadership, with demonstrated success as a Sales or General Sales Manager.
• Proven expertise in new and pre-owned vehicle sales, leasing strategies, and subprime credit.
• Strong leadership and team-building skills with a passion for mentorship and performance development.
• High-level understanding of sales forecasting, inventory management, and desking deals.
• Ability to thrive in a fast-paced, results-driven environment.
• Proficiency with CRM systems, DMS platforms (Dealertrack, Eleads, Vauto), and digital retailing tools.
• Exceptional communication, negotiation, and conflict resolution skills.

Why Fort Collins Nissan?

• Be part of a highly respected and forward-thinking dealership that values innovation and excellence.
• Enjoy a supportive leadership team and a performance-based environment where your efforts directly impact results.
• Competitive base salary + aggressive performance bonus structure.
• Comprehensive benefits package including health, dental, vision, and paid time off.
• Opportunities for career advancement within a growing dealership group.

Elite Leadership Starts Here

At Fort Collins Nissan, we believe in leading by example, building winning teams, and creating customers for life. If you're ready to bring your talent, discipline, and drive to a dealership that matches your ambition-we want to hear from you.

Apply today and take the next step in your high-performance career.