Georgia Commute Options (GCO) Marcom Strategy Manager

Salary: $84,576.00 - $102,555.00 Annually
Location : Atlanta, GA 30303
Job Type: Regular Full-Time
Office: Office of the Chief Operating Officer / Mobility Services
Department: Mobility Services
Opening Date: 02/26/2025
Closing Date: 3/26/2025 11:59 PM Eastern

Job Description:
The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency that focuses on issues critical to the region's success, including growth and development, transportation, water resources, services for older adults and workforce solutions. ARC is dedicated to unifying the region's collective resources to prepare the metropolitan area for a prosperous future. This is done through professional planning initiatives, the provision of objective information, and the involvement of the community in collaborative partnerships.

The Mobility Services Department (MSD) has an opening for an experienced, self-starting Program/Project Coordinator responsible for the successful completion of Transportation Demand Management (TDM) initiatives and projects related to the Marketing & Communications strategy for the Georgia Commute Options (GCO) program. GCO is the regional TDM program that provides customized worksite assistance, ridematching services, and incentive programs to help commuters, employers, property managers, community partners and schools with solutions for a better commute. GCO incentivizes commuter behavior change from single occupant vehicles to cleaner options such as carpool, vanpool, transit, bike, walk, and/or telework.

This position will serve the role as GCO Marcom Strategy Manager and will be responsible for ensuring the successful fulfillment of contractual requirements for the regional TDM program, supported through Congestion Mitigation and Air Quality (CMAQ) funds. This includes both internal efforts and work carried out by professional marketing and communications consultant(s). Serving as a subject matter expert, this individual will lead the development and implementation of campaigns, promotions and plans to ensure the program's success, and strategize GCO's digital engagement and media relations efforts. The role focuses on enhancing brand reputation and awareness, engaging target audiences, and managing public perception of the GCO program, while staying current with industry trends, and adopting new technologies to optimize engagement and outcomes.

Essential Duties and Responsibilities:

• Provides lead direction to assigned staff with includes assigning and training the work of staff members;
• Assists in developing TDM marketing goals, strategies, campaigns, budgets, and timelines.
• Supports the creation of TDM marketing plans, PR strategies, creative content, and messaging.'
• Supervises the work of contractors and consultants responsible for TDM marketing and communications within the GCO program and all TDM modal promotion efforts.
• Plans and executes TDM modal promotions, such as Biketober, Million Air Challenge, GA Rides, and other regional events.
• Oversees SEO efforts and manage GCO digital channels (social media, GaCommuteOptions.com) to enhance TDM data tracking and engagement.
• Manages digital advertising campaigns (e.g., social media, Google Ads) and optimize organic engagement across digital platforms, including the MyGCO ridematching app.
• Assists in integrating databases and software for delivering and tracking TDM promotions, B2C and B2B communications, and GCO services.
• Handles reactive and proactive media relations in a way that supports TDM communications objectives.
• Coordinates with internal stakeholders, regional transit operators, local governments, employers, marketing and communications peers, and various other partner organizations on TDM related marketing and communications.
• Partners with other TDM staff to gather and analyze key data for program evaluations and measure project performance using appropriate systems, tools and techniques.
• Presents or facilitates at events, conferences, meetings, or summits as needed.
• Ensures projects are delivered on time, within scope, and within budget.
• Reviews and approves monthly contractor invoices.
• Develops scopes and objectives for RFPs and vendor contracts related to regional TDM modal promotions and GCO program delivery.
• Resolves operational issues, coordinating with other departments and escalating issues to management as needed.
• Performs other duties as assigned to support agency goals and objectives.

Minimum Qualifications:

• Master's degree in business or public administration, human services, marketing, communications, public relations, or directly related field;
• Five years of program administration experience, which may include two years of lead and/or supervisory experience depending upon assignment.

OR

• An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation.

PREFERRED QUALIFICATIONS:

• 2+ years of program administration experience in TDM, transit or other transportation related field.
• 2+ years of digital marketing management experience, including SEO, CMS, content marketing, digital analytics, digital display and paid search advertising, and social media.
• 2+ years lead and/or supervisory experience.
• 1+ years of experience with Salesforce, MailChimp or other customer relationship management software.
• Experience with Asana or other task management/collaboration software.

Required Knowledge, Skills, Abilities and Competencies:

• Program administration and management.
• Project management principles and methodology, including management of large-scale events, marketing campaigns and promotions.
• Marketing and communications theory, methodology, best practices, trends and emerging technologies.
• Qualitative and quantitative research, including collecting and analyzing marketing specific data from a variety of sources and efforts including Google Analytics, social media performance measure, etc.
• Media/public relations training and on-camera experience.
• Supervising, training, coaching and evaluating staff performance.
• Procuring and managing contractors and/or consultants.
• Developing and implementing operational policies and procedures.
• Overseeing the implementation and adherence to quality assurance and standards.
• Written and verbal communication to include public speaking, presenting and facilitating.
• Authoring/overseeing the preparation of original reports, content, documents and presentations.
• Highly developed interpersonal skills to interact effectively with internal staff, the ARC Board, contractors and a broad range of active stakeholders.
• Exercising political acumen, tact and diplomacy for conflict resolution and negotiation.
• Interpreting and applying laws, codes, regulations and standards associated with governmental funding sources.
• High-level time management skills and ability to work independently and in groups.
• Proficiency with Microsoft Office (including Publisher), Adobe, Mailchimp, and other related software/applications.

Additional Information
About ARC:

The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency that focuses on issues critical to the region's success, including growth and development, transportation, water resources, services for older adults and workforce solutions. ARC is dedicated to unifying the region's collective resources to prepare the metropolitan area for a prosperous future. This is done through professional planning initiatives, the provision of objective information and the involvement of the community in collaborative partnerships.

ARC Strategic Framework

Vision - ONE great REGION

Mission Statement

The Atlanta Regional Commission fosters thriving communities for all within the Atlanta region through collaborative, data-informed planning and investments.

Our Goals

Healthy, safe, livable communities in the Atlanta metro area.

Strategic investments in people, infrastructure, mobility, and preserving natural resources.

Regional services delivered with operational excellence and efficiency.

Diverse stakeholders engage and take a regional approach to solve local issues.

A competitive economy that is inclusive, innovative, and resilient.

Our Core Values

Excellence | A commitment to doing our best and going above and beyond in every facet of our work allowing for innovative practices and actions to be created while ensuring our agency's and our colleague's success.

Equity | We represent a belief that there are some things which people should have, that there are basic needs that should be fulfilled, that burdens and rewards should not be spread too divergently across the community, and that policy should be directed with impartiality, fairness and justice towards these ends.

Integrity | In our conduct, communication, and collaboration with each other and the region's residents, we will act with consistency, honesty, transparency, fairness and accountability within and across each of our responsibilities and functions.
Application Process:

The Atlanta Regional Commission is looking for individuals who enjoy working in a public service environment where the mission is to improve the quality of life for the citizens of the Atlanta region. ARC serves as a forum where leaders come together to discuss and act on issues of regionwide consequence, so it is important that our staff share the public entrepreneurial spirit that defines ARC.

As an Equal Opportunity Employer, ARC does not discriminate on the basis of race, color, age, national origin, sex, religion or disability.

For questions about recruitment, or to request a reasonable accommodation during the application, interview, or testing process, please contact ARC at 404-463-3100 or Human Resources via email at hr@atlantaregional.org.
ARC offers our full-time regular employees a comprehensive and competitive benefits package which includes health insurance, life insurance, retirement benefits, paid time off and more! For additional information, please visit:
01

Do you have digital marketing management experience (e.g., SEO, CMS, content marketing, digital analytics, digital display, paid search advertising, and social media)?

• Yes
• No

02

Do you have at least two years lead and/or supervisory experience?

• Yes
• No

03

Do you have experience procuring and managing the work of contractors and/or consultants?

• Yes
• No

04

Do you have a Master's degree in business or public administration, human services or directly related field, five years of program administration experience that includes two years of lead and/or supervisory experience?

• Yes
• No

05

Do you have a Bachelor's degree in business or public administration, human services or directly related field, seven years of program administration experience that includes two years of lead and/or supervisory experience?

• Yes
• No

Required Question