Global Brand Manager

Description

The Brand Manager is responsible for overseeing the strategic direction, development, and execution of brand initiatives across Maytronics' international markets. This role involves managing the company's multiple brands' positioning, messaging, and consistency on a global scale while collaborating with cross-functional teams such as Marketing, Sales, and Product Development. The Brand Manager ensures the brand remains competitive, drives growth, and resonates with diverse consumer audiences worldwide. Analyzing market trends, monitoring brand performance, and leading the creating of global brand campaigns that align with business objectives and enhance brand equity are crucial to the role.

Responsibilities:

• Ensure seamless brand integration across all customer and stakeholder touchpoints for a consistent and engaging experience.
• Develop and implement brand guidelines for each of Maytronics' brands to maintain consistency across all marketing and product initiatives.
• Oversee the content creation and ensure our products and brands are presented in compliance with brand standards both internally and externally by our partners.
• Lead brand-centric campaigns and projects, aligning with corporate goals and objectives.
• Collaborate with Marketing, Customer Care, Product, and Sales teams to maintain a strong brand presence across web, social media, digital campaigns, in-store displays, and product packaging.
• Evolve and modernize the brand image, messaging, and visual identity to ensure relevance and competitiveness.
• Work cross-functionally to enhance digital engagement, leveraging journey mapping and design thinking to optimize consumer interactions.
• Identify key touchpoints in the consumer journey and implement strategies to improve engagement and retention.
• Develop and execute brand integration strategies for new product launches and market expansions.
• Partner with cross-functional teams to define positioning, target audiences, and value propositions for various market segments.
• Track, measure, and assess the effectiveness of branding initiatives using data-driven insights to refine strategies.
• Provide regular reporting on brand performance, consumer trends, and key metrics with actionable recommendations.
• Act as a brand ambassador, driving internal alignment and ensuring all brand communications adhere to the company's standards and objectives.
• Support internal teams with brand training and resources to strengthen brand advocacy within the organization.
• Stay current on market trends, the competitive landscape, and emerging branding strategies to ensure continued growth and innovation.

Requirements

• Bachelor's degree in marketing or communications (or equivalent work experience). An advanced degree or certification in Digital Marketing, Brand Strategy, or Consumer Insights is a plus.
• 7 years or more of experience in brand management, marketing, or communications within a consumer-facing industry.
• Deep understanding of brand strategy, marketing planning, and content development.
• Experience working with international markets, and understanding country specific considerations to adapt to the local business environment.
• Proven experience leading brand integration projects and managing brand identity across multiple touchpoints.
• Strong project management skills, with the ability to drive initiatives from strategy to execution.
• Exceptional written and verbal communication skills, capable of clearly articulating brand messaging and positioning.
• Ability to collaborate with cross-functional teams to execute and support brand-related initiatives.
• Experience with data analysis and consumer insights, using performance metrics to inform and optimize brand strategies.
• Understanding of consumer behavior, brand loyalty drivers, and experience design principles.
• Strong relationship-building and stakeholder engagement skills, with the ability to influence internal and external partners.
• A proactive, adaptable mindset, staying ahead of market trends and evolving branding best practices.