Go-To-Market (GTM) Strategist

About AlignOps

AlignOps is a rapidly growing technology provider that serves the construction industry. We are made up of individuals who share a common commitment to innovation, creativity, integrity, and delivery beyond our customers' expectations.

AlignOps delivers operational tools to scale and grow the construction business. With powerful solutions configurable to meet our customers' unique needs, AlignOps powers construction operations to increase productivity, improve safety, and deliver more profitable projects. As a technology partner, we transform operational data into a strategic asset that provides the visibility and control to make informed decisions that yield tangible results.

We seek talented individuals who thrive in a dynamic, challenging, and rewarding work environment and who emulate humility, drive, transparency, and customer service in everything they do.

Job Description

We are looking for a Go-To-Market (GTM) Strategist to drive revenue growth by leading Account-Based Marketing (ABM) and Sales Enablement initiatives. This strategic role will focus on aligning marketing, sales, and product teams to execute high-impact GTM strategies that accelerate pipeline growth and improve sales effectiveness.

The ideal candidate is a data-driven marketer with expertise in ABM, sales enablement, and revenue marketing who can develop personalized campaigns, equip sales teams with the right tools, and optimize go-to-market execution for key accounts.

Responsibilities

• Partner & Association Relationship Management
  • Develop and maintain strategic relationships with industry associations, trade organizations, and key partners.
    Collaborate with Sales to leverage association sponsorships, co-marketing opportunities, and industry events.
  • Identify and activate co-branded initiatives with strategic partners to increase customer reach and engagement.
• Project Management & Cross-Functional Execution
  • Own the end-to-end execution of marketing projects, ensuring alignment with business objectives and timelines.
  • Align teams across marketing, sales, product, and customer success to execute the GTM program effectively.
  • Utilize project management tools such as Monday.com to track KPIs, measure program success, and optimize marketing initiatives.
  • Ensure alignment between customer journey touchpoints, customer success initiatives, and retention strategies.
• Client Marketing & Engagement
  
  • Collaborate with Client Success to develop and support training initiatives, including webinars, certification programs, and hands-on learning sessions to enhance product adoption.
  • Partner with the Events team to leverage industry conferences and user roadshows for engagement, product showcases, and community building.
• Other duties as assigned

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years in Account-Based Marketing (ABM), sales enablement, or partner marketing, preferably in a B2B SaaS or construction technology environment.
• Proven experience building customer engagement programs, loyalty initiatives, and customer training campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience managing partnerships, associations, or strategic alliances to drive co-marketing efforts.
• Data-driven mindset with the ability to analyze customer engagement trends and optimize programs accordingly.
• Exceptional communication and collaboration skills to work across sales, product, marketing, and customer success teams.
• Experience with CRM platforms, marketing automation tools, and project management software (e.g., HubSpot, Salesforce, Monday.com).

This is a full-time remote position located in the United States. Employees hired within a designated radius of the office are expected to work on-site according to a schedule set by management based on the requirements of their role.

Benefits & Compensation

• The US base salary range for this full-time position is $100,000-$115,000. Our salary ranges are determined by role, level, and location.
• The AlignOps benefit program includes health, dental, and vision coverage. In addition, the company offers disability, life insurance, PTO, and a 401(k) plan.

Website: https://alignops.com/about-us/careers