Growth Marketer US

Growth Marketer US

Application Deadline: 28 March 2025

Department: Various

Employment Type: Full Time

Location: New York, NY

Reporting To: Brent Ervin-Eickhoff

Description

Mimeo.com is seeking a results-driven Growth Marketer to optimize and execute multi-channel marketing campaigns that generate high-quality leads, drive engagement, and support sales goals. In this role, you will analyze performance data, identify growth opportunities, and develop targeted content and strategies that directly impact revenue growth and brand awareness.

Key Responsibilities

Campaign Management

• Design, launch, and optimize paid and organic digital marketing campaigns across platforms like Google Ads, LinkedIn, Facebook, and more.
• Collaborate with internal teams to create compelling ad copy, landing pages, and calls-to-action.

Content-Driven Lead Generation

• Develop strategies to attract and convert high-value leads for the sales team.
• Aligns content and performance marketing efforts to drive awareness, engagement, and conversions.
• Implement A/B testing to improve conversion rates and campaign effectiveness.

Analytics and Reporting

• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Salesforce, or other CRM platforms.
• Provide actionable insights to improve ROI and align marketing activities with revenue goals.

Collaboration

• Work closely with sales teams to ensure marketing efforts align with lead quality and sales objectives.
• Creates and repurposes blog, video, and social content to support inbound lead generation in collaboration with sales, customer success, and marketing stakeholders.

Budget Management

• Manage marketing budgets effectively, ensuring efficient allocation of spend to maximize impact.
• Identify opportunities to scale successful campaigns.

Skills Knowledge & Expertise

Required Skills and Experience

• Proven experience in growth marketing, with a track record of driving revenue growth.
• Proficiency in managing and optimizing PPC campaigns, display ads, and social media advertising.
• Strong analytical skills, with experience in tools like Google Analytics, Tableau, or Power BI.
• Experience creating compelling, brand-aligned content in Adobe Creative Suite or similar platform.
• Familiarity with CRM systems (e.g. Salesforce) and lead scoring methodologies.
• Knowledge of SEO and content marketing strategies to enhance lead generation efforts.
• Budget management experience, with a focus on ROI optimization.

Preferred Attributes

• Excellent communication and collaboration skills.
• Highly organized, with strong attention to detail and the ability to manage multiple projects simultaneously.
• Creative thinker with the ability to propose innovative campaign ideas.
• Passion for data-driven marketing and continuous learning.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Play a key role in driving the company's growth and success.
• Competitive salary and benefits package.
• Access to professional development opportunities and cutting-edge marketing tools.

Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.