Growth Marketing Manager

Job Description

Eureka! Restaurant Group (Eureka!, La Popular, The Amalfi Llama, Electric Pickle) are seeking a dynamic Growth Marketing Manager to drive sales, build brand awareness, and successfully launch and grow our innovative brands. This role is crucial in elevating our presence in the hospitality industry by creating compelling content, identifying and targeting new potential guests, and managing third-party marketing initiatives.

Key Responsibilities:

Content Creation Strategy:

Develop and execute captivating content strategies that resonate with our target audiences across multiple channels (social media, email, ads, etc.).
Collaborate with internal teams to create engaging content that aligns with the unique brand voices of Eureka!, La Popular, The Amalfi Llama, and Electric Pickle.
Craft compelling narratives that highlight each brand's unique offerings. Analyze content performance and refine strategies to increase engagement and conversion rates.

Brand Launch Growth:

Support the marketing team in new restaurant openings, ensuring a successful introduction to the market.
Develop and execute go-to-market strategies, including launch events and promotions to build buzz and drive initial traffic to all concepts.
Identify growth opportunities across all concepts, leveraging cross-promotions and partnerships to increase brand visibility and guest acquisition.
Act as a brand ambassador, maintaining a deep understanding of each brand's unique value proposition and guest experience.

Guest Acquisition Retention:

Identify new market segments and develop targeted marketing campaigns to attract and convert potential guests for all brands
Utilize data-driven insights to optimize targeting and personalization efforts, ensuring our messaging reaches the right audience at the right time.
Improve conversion rates at various stages of the guest journey such as website visits, sign-ups, and purchases
Develop and execute strategies to increase guest retention and lifetime value, through enhancements to personalized marketing, and upsell initiatives.

Growth of Third-Party Delivery Platforms:

Develop strategies to increase sales through third-party delivery platforms. Optimize menu offerings, pricing, and promotions on these platforms to attract more guests and drive higher order volumes.
Monitor and analyze performance metrics from third-party platforms to identify areas for operational improvement and maximize revenue
Manage and optimize third-party lead generation channels, ensuring they align with our brand goals and contribute to measurable growth.

Performance Tracking Reporting:

Hit goal performance indicators (KPIs) for all marketing activities, regularly reporting on the success and areas for improvement.
Monitor and report on the performance of lead generation campaigns, adjusting strategies as needed to meet sales objectives.
Use analytics tools to measure the ROI of marketing campaigns and initiatives, providing actionable insights to guide future strategies.
Stay up-to-date with industry trends, competitive analysis, and best practices to continually enhance our marketing approach.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years of experience in growth marketing, preferably within the hospitality or restaurant industry.
• Proven track record of driving sales growth through innovative content strategies and targeted marketing campaigns.
• Experience with brand launches and market introductions, particularly within the hospitality or entertainment sectors.
• Strong analytical skills with experience in performance tracking and reporting. Excellent communication and collaboration skills, with the ability to work across teams and manage external partnerships.
• Creative thinker with a passion for storytelling, brand development, and launching new concepts.
• Experience with digital marketing tools and platforms, including social media, CRM, and analytics software.

Why Join Us?

At Eureka! Restaurant Group (Eureka!, La Popular, The Amalfi Llama, and Electric Pickle), we are committed to delivering unforgettable dining and entertainment experiences. As our Growth Marketing Manager, you will play a pivotal role in shaping the future of our brands, driving growth, and connecting with guests in meaningful ways. If you're passionate about hospitality, excited about launching new concepts, and ready to take our brands to new heights, we'd love to hear from you!

What We Offer

• Competitive base salary (90 to 100k)
• Health insurance (medical, vision, dental)
• 401(k) retirement savings plan
• Discretionary PTO and paid holidays
• Short-term disability life insurance coverage
• Paid industry certifications (DMCP/CMP)
• Paid industry memberships networking opportunities
• A high-energy, innovative work environment with growth opportunities

Job Scope Disclaimer

• This role requires a high degree of discretion in business decision-making.
• Employees will operate independently but within the framework of established company policies and revenue goals.
• Additional duties may be assigned as needed to meet business objectives.

EEO Statement:At Eureka! Restaurant Group, we are committed to creating a diverse and inclusive workplace where all employees feel valued and empowered. We are proud to be an equal opportunity employer, and we do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.

We believe that diversity drives innovation, and we celebrate the unique perspectives that each team member brings. All hiring decisions are based on qualifications, merit, and business needs to ensure a fair and equitable workplace for all.

Requirements

Bachelor's degree in Marketing, Business, or related field.

• 3-5 years of experience in growth marketing, preferably within the hospitality or restaurant industry.
• Proven track record of driving sales growth through innovative content strategies and targeted marketing campaigns.
• Experience with brand launches and market introductions, particularly within the hospitality or entertainment sectors.
• Strong analytical skills with experience in performance tracking and reporting. Excellent communication and collaboration skills, with the ability to work across teams and manage external partnerships.
• Creative thinker with a passion for storytelling, brand development, and launching new concepts.
• Experience with digital marketing tools and platforms, including social media, CRM, and analytics software.