Growth Marketing Manager

About Adora: Adora is a rapidly growing Seattle-based SaaS company revolutionizing a trillion-dollar industry through our innovative AI-powered platform. As we prepare to emerge from stealth mode, we're building our marketing team to accelerate pipeline growth and drive revenue.

Role Overview: We're seeking a results-driven Growth Marketing Manager to drive customer acquisition, engagement, and retention strategies. In this critical role, you'll develop and execute data-driven initiatives across the full funnel that build brand awareness, generate qualified leads, optimize conversion rates, and maximize customer lifetime value. This position offers significant growth opportunity and hands-on experience across multiple marketing channels in a fast-paced startup environment.

Key Responsibilities:

• Design and implement full-funnel growth strategies that drive acquisition, activation, retention, revenue, and referral metrics
• Build and optimize digital marketing programs across paid search, social, email, and content syndication
• Develop and execute A/B tests and experiments to continuously improve conversion rates at all stages of the customer journey
• Analyze user behavior data to identify growth opportunities and optimize the customer experience
• Collaborate with product teams to implement product-led growth initiatives and improve user onboarding
• Create and implement lead nurturing workflows and retention campaigns to maximize customer lifetime value
• Develop compelling content and assets that drive awareness, conversion, and retention
• Manage marketing automation platform and CRM integration to ensure proper tracking and attribution throughout the customer journey
• Analyze performance metrics across the entire funnel and optimize programs to improve ROI
• Support event marketing strategy, including webinars, virtual events, and industry conferences
• Monitor growth KPIs and prepare reports on program effectiveness across all funnel stages
• Stay current on growth marketing best practices and recommend innovative approaches
• Collaborate with sales and customer success teams to align growth activities with business goals

Qualifications:

• 4+ years of B2B marketing experience with focus on growth marketing, user acquisition, and retention strategies
• Experience executing and optimizing marketing campaigns across the full customer journey
• Familiarity with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems
• Understanding of conversion rate optimization and user behavior analytics
• Experience with A/B testing methodologies and experimentation frameworks
• Data-driven approach with ability to analyze metrics across the entire customer journey
• Knowledge of SEO/SEM, email marketing, content marketing, and retention marketing principles
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Collaborative mindset and ability to work cross-functionally
• B2B SaaS experience preferred but not required
• Bachelor's degree in Marketing, Business, Communications or equivalent experience
• Located in Seattle or willing to relocate

We're looking for someone who is:

• Results-oriented with a focus on measurable growth impact
• Analytical and comfortable working with data to drive decision-making
• Adaptable and comfortable in a changing startup environment
• Creative problem-solver who can work with limited resources
• Self-starter who takes initiative and can work independently
• Eager to learn and experiment with new growth strategies

What we offer:

• Competitive salary based on experience
• Equity in a high-growth startup
• Comprehensive benefits package including medical, dental, and vision
• Opportunity for rapid professional growth and increased responsibility
• Collaborative work environment in a well-funded startup
• Work with cutting-edge technology including Generative AI

We are an equal opportunity employer and value diversity and inclusion at our company.