Integrated Campaign Manager

At Brightspot, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world's most well-known companies - from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.

We're looking for a creative and strategic Campaign Manager to evolve our demand generation efforts. The ideal candidate has a solid background in B2B marketing and a proven ability to drive revenue growth through multi-channel campaigns. Reporting to the VP of Revenue Marketing, you will lead the development and execution of high-impact ABM campaigns that accelerate new business acquisition and strengthen our brand presence.

If you're a creative, results-driven marketer who excels at bringing effective end-to-end campaigns to life, we'd love to hear from you!

Responsibilities

• Develop integrated marketing campaigns designed to drive engagement and pipeline growth within key accounts.
• Manage the full campaign lifecycle-from strategic planning and execution to performance tracking and optimization.
• Craft compelling campaign assets, including copy, landing pages, and personalization tactics, and collaborate with the Content team to recommend assets that align with audience needs.
• Monitor and report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy and optimization.
• Collaborate with cross-functional teams, including Sales, Partner Marketing, Revenue Operations, and our external performance agency, to ensure seamless campaign execution and alignment with business goals.
• Continuously optimize campaigns using A/B testing, segmentation, and industry best practices to enhance performance and efficiency.

Qualifications

• 3-5 years of experience in B2B marketing, a focus on growth or performance marketing a plus (experience marketing to Media & Entertainment is a huge plus).
• Proven track record of driving revenue growth through strategic, data-driven campaign strategies.
• Exceptional written and verbal communication skills.
• Ability to think both strategically and execute at an operational level, acting as owner of your domain.
• Knowledge of common MarTech tools, primarily Google Analytics, Salesforce, and Hubspot.

Compensation & Benefits

• The starting salary range for this role is $115,000-$125,000 with a 10% annual bonus potential.
• Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid company holidays, Safe Harbor 401(k) with employer matching, continuing education stipend, fitness incentive, and a 3-week paid sabbatical after your 5th anniversary.

At Brightspot, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal-opportunity employer and welcome applicants from all backgrounds and experiences.

Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!