Integrated Marketing Communications Manager, NA Business Marketing
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Location :
New York
Employment Type :
Regular
Job Code :
A21743A
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Responsibilities
About the Team This role sits within our Global Business Marketing (GBM) North America business unit on our Integrated Marketing Communications (IMC) team. The IMC Manager oversees end-to-end external marketing campaign for the U.S. The ideal candidate will possess a blend of creativity, strategic rigor, deft project management and cross-functional collaboration skills to develop and execute integrated marketing campaigns that drive awareness, shift perception, increase production adoption, and educates TikTok for Business' key messaging, ad products, and programs. This role requires a deep understanding and curiosity of the changing landscape of media and how to inspire advertisers to act. Responsibilities - Lead the development and execution of campaigns that will drive business impact for the U.S. region. - Foster deep, trust-based relationships with XFN partners, acting as a catalyst for better briefs and outcomes in addition to excellent stakeholder management. - Partner with subject matter experts across paid, CRM, website, and content development to deliver strategic go-to-market plans that drive deeper key account penetration, education and engagement across channels. - Identify KPIs to reach brief goals and advise on strategic optimization recommendations. - Lead all internal meetings and post meeting follow-ups for assigned campaigns. - Execute operational rigor in campaign tracking, measurement, processes and workflows that result in working smarter. - Craft thought leadership presentations, talking points and briefings for yourself, executives, and XFN partners related to assigned campaigns.
Qualifications
Minimum Qualifications - Minimum 5 years of experience in marketing or communications; prior experience in media, creative agency, technology, or B2B a plus. - Exceptional written and verbal communication skills. - Excellent problem-solver, with ability to see the big picture. - Highly strategic mindset. - Deft project management skills. - Proven ability to develop and implement successful campaigns. - A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape. Preferred Qualifications - A team player and collaborator with empathy and resilience. - Self-motivated with a strong sense of ownership. - Obsessed with TikTok. - A forever student who is curious and eager to learn and pivot when presented new information.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $112000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job
New York
Employment Type :
Regular
Job Code :
A21743A
Apply to this job
Share this listing:
Responsibilities
About the Team This role sits within our Global Business Marketing (GBM) North America business unit on our Integrated Marketing Communications (IMC) team. The IMC Manager oversees end-to-end external marketing campaign for the U.S. The ideal candidate will possess a blend of creativity, strategic rigor, deft project management and cross-functional collaboration skills to develop and execute integrated marketing campaigns that drive awareness, shift perception, increase production adoption, and educates TikTok for Business' key messaging, ad products, and programs. This role requires a deep understanding and curiosity of the changing landscape of media and how to inspire advertisers to act. Responsibilities - Lead the development and execution of campaigns that will drive business impact for the U.S. region. - Foster deep, trust-based relationships with XFN partners, acting as a catalyst for better briefs and outcomes in addition to excellent stakeholder management. - Partner with subject matter experts across paid, CRM, website, and content development to deliver strategic go-to-market plans that drive deeper key account penetration, education and engagement across channels. - Identify KPIs to reach brief goals and advise on strategic optimization recommendations. - Lead all internal meetings and post meeting follow-ups for assigned campaigns. - Execute operational rigor in campaign tracking, measurement, processes and workflows that result in working smarter. - Craft thought leadership presentations, talking points and briefings for yourself, executives, and XFN partners related to assigned campaigns.
Qualifications
Minimum Qualifications - Minimum 5 years of experience in marketing or communications; prior experience in media, creative agency, technology, or B2B a plus. - Exceptional written and verbal communication skills. - Excellent problem-solver, with ability to see the big picture. - Highly strategic mindset. - Deft project management skills. - Proven ability to develop and implement successful campaigns. - A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape. Preferred Qualifications - A team player and collaborator with empathy and resilience. - Self-motivated with a strong sense of ownership. - Obsessed with TikTok. - A forever student who is curious and eager to learn and pivot when presented new information.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $112000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job