International Influencer Manager

At K18, we're about hair freedom for all-engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

Position Overview

K18 is looking for an International Influencer Manager to join our marketing team. This is a dynamic role which requires excellent, established relationships with key influencers who are relevant in the beauty/hair industry across the UK, ME and EU markets. We are looking for someone who takes a strategic approach to outreach - engaging our existing stylist and influencer community as well as driving impactful new relationships.

The right candidate will bring a combination of strong interpersonal skills, creativity, and a deep understanding of market trends & competitive brand activations in order to:

• Drive K18 to achieve/maintain a top Global EMV.
• Ensure a robust understanding of the value of influencers on our database & use this data to improve our performance & tactics.
• Develop & grow the UK, ME and EU influencer database to include forward thinking, new content creators.
• Continuously address the ever-changing trends to ensure our Influencer & media strategy keeps K18 front of mind and continues to deliver above expectations.

Responsibilities

• Work closely with the Senior Director and Senior Manager to implement marketing initiatives and global influencer direction, driving strategic plans & local initiatives to support NPD launches and sustain core collection across the EU, UK and ME markets
• Manage production and activation of in person & digital events.
• Drive personal relations for the brands via 1.1 and group meetings on consistent basis.
• Manage international influencer database; consistently reviewing database and activity to further grow, develop and forge strong mutually beneficial relations.
• Research and identify relevant new influencers to add to global database and additional database across key markets
• Drive & grow relations across stylists and influencers
• Forge and develop strong relations with Sephora and other retail teams across all markets whilst devising new opportunities to forge productive relations & relevant partnership activation
• Drive regular, wider content support initiatives outside of NPD mailers, with press & influencers in local markets
• Work with Marketing & Sales + Education teams to devise both reactive and proactive targeted support to drive sales i.e GWP, retailer exclusives.
• Work closely with global teams to enhance global influencer initiatives, driving unity and best practice.
• Manage evaluation and reporting of content and coverage results monthly and post event activation as these occur (using TRIBE for influencers).

Who you are

• Effective relationship-builder with strong oral and written communication skills and the ability to cultivate strong partnerships and bring people together
• Creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach. You are resourceful and comfortable with ambiguity
• Proactive problem-solver with the ability to anticipate obstacles and quickly generate alternate solutions/idea
• Excellent project manager with strong time management skills and the ability to effectively prioritize
• Passionate about influencers, social media, and the communities that thrive there
• You keep up with platform changes, popularity and trends
• You have an exceptional attention to detail while managing multiple simultaneous projects in a fast-paced environment

Skills & Qualifications

• At least 2-5 years of experience working with influencers (preferably in the beauty industry).
• Bachelor's Degree in Marketing preferred
• Fluent in either French and/or Italian is a plus.
• Ability to work in dynamic & fast paced environments.
• Exceptional relationship-builder & natural communicator.
• Excellent analytical skills & high interest to learn about new analytics trends.
• Demonstrated knowledge and expertise of influencers trends & the Beauty world.
• Multi-tasker with a vision.
• Experience using influencer reporting platforms such as Tribe Dynamics/TRAACKR for influencers.
• Strong team player with ability to take initiative and work with autonomy.
• Proficient written communication and creative skills with keen ability to adapt depending on platform or audience.
• Excellent organization and time management skills

Salary Range: $80,000 - $95,000 (in USD $)

This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.

EEO Statement

K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.

If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at [redacted].

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