Lead Product Marketing Manager Integrated Marketing Execution

Lead Product Marketing Manager Integrated Marketing Execution

Department: Business Analytics

Employment Type: Full Time

Location: Dallas

Reporting To: Michael Horan

Compensation: $90,000 - $140,000 / year

Description

Group O is seeking a Lead Product Marketing Manager who is fluent in Spanish, speaking, and writing. This leader will be part of a team that shepherds the consumer marketing strategy from ideation to execution, collaboratively develop and implement the Go-To-Market plan for our clients' product portfolio and lead cross-functional teams to seamlessly execute marketing campaigns, including Hispanic Marketing programs.

Key Responsibilities

Essential Functions:

• Develop succinct and powerful go-to-market briefs for all acquisition campaigns, initiatives, and tentpoles across multiple audiences, including Hispanics.
• Lead/own campaign plan of record and workback schedules for assigned acquisition campaigns.
• Drive go-to-market execution and orchestration to ensure strategy consistency and optimization through all channels and for all audiences.
• Work with competitive insights, trends, and substantiation to inform go-to-market plan.
• Collaborate with numerous internal stakeholders to ensure seamless marketing execution across all channels/tactics-advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more.

Travel:

• 10% of the role may require travel.

Job Qualifications

Education/Certifications:

• Bachelor's degree in marketing or related field.

Experience:

• 5+ years' experience in marketing, Hispanic marketing, or related field.

Preferred Experience:

• Prior direct report/agency management experience and ability to achieve results through others is a plus.
• Confidence and experience presenting and interacting across all levels of management.

Skills and Qualifications:

• Must be fully fluent in Spanish - speak and write.
• Must possess outstanding written and verbal communication skills.
• Thrives leading in a cross-functional environment to ensure work gets done efficiently.
• Exceptional organizational and problem-solving skills and proven ability to simultaneously manage multiple projects with minimal direction.
• Proficiency in Word and Excel, mastery of PowerPoint, and a high level of aesthetics and organization.
• Must possess the ability to analyze market data and reporting.
• Must be a strategic thinker and demonstrate excellent attention to detail simultaneously.
• Results-driven, creative, versatile team player.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Accounts (Medical and Dependent Care)
• 401(k) Plan with Company Match
• Generous Paid Time Off
• 10.5 Paid Holidays
• Career Development Opportunities