Loyalty Manager
Apply NowCompany: VPC Pizza Management LLC
Location: Chicago, IL 60629
Description:
ROLE OVERVIEW
We're looking for a guest focused, data-driven Loyalty Manager to lead the development and growth of Giordano's loyalty program. You'll play a pivotal role in deepening customer relationships, increasing lifetime value, and driving frequency-both online and in-restaurant.
This role will manage the day-to-day operations, strategy, and optimization of our loyalty initiatives, with a focus on driving membership, engagement, personalization, and ROI.
KEY RESPONSIBILITIES:
Lead the development and execution of Giordano's loyalty marketing strategy.
Evolve loyalty program initiatives and incentives into a structured, scalable program.
Collaborate with the Marketing Manager who manages the brand's content/digital messaging calendar and incorporate the loyalty communications into the organization's plan.
Partner closely with cross functional teams (Marketing, Operations, IT, etc.) and external partners (loyalty platform vendors, agencies, etc.) to bring loyalty initiatives to life.
Own the customer lifecycle journey-from onboarding to re-engagement-and deliver personalized experiences across channels (email, SMS, app, web).
Ensure seamless integration of the loyalty program with POS systems, mobile app/wallet, and online ordering platforms.
Analyze customer behavior, segmentation, and performance metrics to optimize loyalty program performance.
Monitor industry trends and competitor loyalty programs to identify new opportunities and maintain Giordano's competitive edge.
Report on key KPIs: enrollment growth, engagement, frequency, LTV, and campaign ROI.
Develop targeted digital advertising strategies to drive membership growth.
Own the loyalty budget, manage vendor partnerships, and oversee program investments.
QUALIFICATIONS:
ESSENTIAL PHYSICAL ABILITIES
- Prolonged periods of sitting at a desk and/or working on a computer.
- Ability to move about the office occasionally (accessing files/storage, office equipment, computers, and other office productivity devices, attending meetings, etc.) is required.
- Must be able to lift up to twenty (20) pounds, when necessary.
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
Schedule:
We're looking for a guest focused, data-driven Loyalty Manager to lead the development and growth of Giordano's loyalty program. You'll play a pivotal role in deepening customer relationships, increasing lifetime value, and driving frequency-both online and in-restaurant.
This role will manage the day-to-day operations, strategy, and optimization of our loyalty initiatives, with a focus on driving membership, engagement, personalization, and ROI.
KEY RESPONSIBILITIES:
Lead the development and execution of Giordano's loyalty marketing strategy.
Evolve loyalty program initiatives and incentives into a structured, scalable program.
Collaborate with the Marketing Manager who manages the brand's content/digital messaging calendar and incorporate the loyalty communications into the organization's plan.
Partner closely with cross functional teams (Marketing, Operations, IT, etc.) and external partners (loyalty platform vendors, agencies, etc.) to bring loyalty initiatives to life.
Own the customer lifecycle journey-from onboarding to re-engagement-and deliver personalized experiences across channels (email, SMS, app, web).
Ensure seamless integration of the loyalty program with POS systems, mobile app/wallet, and online ordering platforms.
Analyze customer behavior, segmentation, and performance metrics to optimize loyalty program performance.
Monitor industry trends and competitor loyalty programs to identify new opportunities and maintain Giordano's competitive edge.
Report on key KPIs: enrollment growth, engagement, frequency, LTV, and campaign ROI.
Develop targeted digital advertising strategies to drive membership growth.
Own the loyalty budget, manage vendor partnerships, and oversee program investments.
QUALIFICATIONS:
- 5+ years of experience in restaurant loyalty marketing.
- Strong analytical skills with experience working with customer data and marketing platforms (e.g., Toast, Engage/Fishbowl/Paytronix/Punchh.)
- Passion for customer experience, personalization, and loyalty innovation.
- Proven ability to manage cross-functional projects and hit deadlines.
- Creative thinker with strong communication and collaboration skills.
- Familiarity with restaurant technology stacks (POS, online ordering, mobile apps.)
- Bachelor's degree in Marketing, Business, or a related field.
ESSENTIAL PHYSICAL ABILITIES
- Prolonged periods of sitting at a desk and/or working on a computer.
- Ability to move about the office occasionally (accessing files/storage, office equipment, computers, and other office productivity devices, attending meetings, etc.) is required.
- Must be able to lift up to twenty (20) pounds, when necessary.
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday