Manager 3, Marketing
Apply NowCompany: Intuit Inc
Location: Mountain View, CA 94040
Description:
Intuit's Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class campaigns that drive mid-market customer conversion and creation of qualified leads for our sales team. In this role you will have the opportunity to drive customer adoption of the full ecosystem of Quickbooks solutions. This is a unique opportunity for ahighly motivated and experienced marketer to trailblaze the organization's future and innovate how we communicate the ecosystem to emerging Mid-Market businesses. Position: Reports into Group Marketing Manager, Monetization Location: Mountain view, San Francisco, Los Angeles, San Diego
Responsibilities
Develop digital, cross-channel mid-market customer focused campaigns across email, push, sms, in product communications and direct mail to implement a holistic, omni-channel approach. Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) and manage team of marketers to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward. Meet or exceed our MQL forecast through rapid iteration of both tried and true strategies as well as innovative new approaches. Leverage existing next best action models and help identify new AI opportunities to improve the quality of the MQLs generated. Proactively make recommendations to enhance campaign strategy, manage team workload and requests, communicate status, identify risks, and thoughtfully and co-operatively negotiate with partners and stakeholders on deadlines, scope of work, and potential tradeoffs.
Responsibilities
Develop digital, cross-channel mid-market customer focused campaigns across email, push, sms, in product communications and direct mail to implement a holistic, omni-channel approach. Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) and manage team of marketers to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward. Meet or exceed our MQL forecast through rapid iteration of both tried and true strategies as well as innovative new approaches. Leverage existing next best action models and help identify new AI opportunities to improve the quality of the MQLs generated. Proactively make recommendations to enhance campaign strategy, manage team workload and requests, communicate status, identify risks, and thoughtfully and co-operatively negotiate with partners and stakeholders on deadlines, scope of work, and potential tradeoffs.