Manager, Advertising

Mitsubishi Electric Trane HVAC US LLC is looking for a Manager, Advertising in Suwanee, GA.

POSITION SUMMARY:

This position is responsible for managing, coordinating, executing, and communicating analytics reporting for all national and regional advertising campaigns, to generate qualified consumer leads with an end-to-end approach.

ESSENTIAL FUNCTIONS

The essential functions of the position include, but are not limited to the following:

• Creating comprehensive digital and traditional marketing strategies tailored to meet business objectives, target audience demographics, and industry trends.
• Distribute engaging and relevant audience-based content across various channels for cohesive messaging, including website, email, and digital platforms.
• Monitoring and analyzing campaign performance metrics using tools like Google Analytics, social media insights, and email marketing platforms. Provide campaign optimization recommendations to improve ROI.
• Utilizing audience research and data analysis to identify and segment target audiences, ensuring that marketing messages resonate with specific customer segments.
• Act as the main point of contact with media agency, which includes daily management of companys advertising efforts such as: planning, executing and optimizing advertising campaigns across various platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., to increase brand visibility, drive website traffic, and generate leads.
• Tracking and managing METUS advertising budget.
• Designing, executing, and analyzing email marketing campaigns to nurture leads, promote products/services, and drive conversions through effective segmentation, personalization, and automation.
• Willing to travel up to 15% to for various Company meetings and training both domestically and possibly internationally
• Perform other duties as assigned.

QUALIFICATIONS:

• Bachelor's degree in marketing, advertising, or a related field. Masters degree preferred.
• 5 to 7 years of experience at advertising agency, publisher, or a related field.
• Proven experience managing multiple campaigns across various channels.
• Strong analytical skills and experience using Google Analytics.
• Experience using Salesforce or other CRM platforms.
• Strong organizational skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple campaigns simultaneously
• Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

The base pay range for this position at commencement of employment is expected to be between $104,000 and $143,000 per year however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

The total compensation package for this position may also include other elements, including target bonus plans and discretionary awards. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employees eligible dependents.Employees will also receive 80 hours of vacation per year, 56 hours of paid sick leave annually, and 13 paid holidays throughout the calendar year, depending on hire date. Employees may also take up to 12 weeks of paid or unpaid [parental/disability/emergency/etc.] leave, if eligible.