Manager, Brand Media - Americas

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

This role will manage the planning and execution of top-of-funnel brand media, including strategic media plans in partnership with agency, alignment with cross function channel partners and execution of media plan.

This role will report to the Director, Media + Digital Strategy & Consumer Engagement - Americas.

Responsibilities

• Assist in the development and execution of media plans across, inclusive of targeting and channel analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
• Develop & execute paid media strategy - own and manage paid media campaigns across digital channels (Meta, YouTube, TikTok, OOH, CTV, etc.), ensuring they drive brand awareness and engagement
• Identify high-potential audiences, optimize targeting strategies, and expand brand reach
• Monitor key KPIs and analyze campaign performance. Provide actionable insights to optimize spend
• Foster a culture of measurement and optimization, establishing benchmarks and working with agencies and internal teams for continual campaign improvement.
• Collaborate with cross functional partners (Amazon, DTC, Retail) to ensure holistic and strategic approach with consistency in messaging
• Collaborate with Global Consumer Engagement team to ensure Global 360 strategies are incorporated into regional media plan and that regional needs are met as Global develops program toolkits.
• Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features.
• Manage relationships with media agencies and platform partners, ensuring best-in-class execution and innovation in paid media
• Partner with Project Management to ensure timely delivery of media creative assets, leveraging toolkits to streamline the process
• Assist Director in the management of Brand Media budget. Partner with Finance to close each month
• Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies.

Qualifications

• 5-7+ years' experience in media strategy and planning within a complex organizational structure.
• A deep understanding of omnichannel media strategies and digital marketing, with a track record of increasing brand awareness and consumer engagement.
• Experience with retail media networks and understanding of their role in driving omni channel media
• Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles.
• Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked.
• Strong attention to detail: the ideal candidate will love digging into details.
• Proficient in developing and implementing data-driven campaigns, with an ability to analyze campaign performance and make data-informed decisions.
• Strong communication skills with the ability to align cross-functional teams and work within a global strategic framework.
• A proactive approach to staying ahead of media trends and integrating emerging platforms and techniques into the media strategy.
• Analytical skills coupled with a test-and-learn mentality for continuous improvement of media campaigns.
• Strategic budget management skills with experience in planning, communication, and optimization of media spend across various channels.
• Must be comfortable working in our NYC HQ 1-3 days a week

#LI-Hybrid

Salary Range

$115,000-$125,000 USD

In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro