Manager, Business Analytics

PRIMARY FUNCTION

A Manager of Business Analytics in Marketing & Communications is responsible for leading a team in the collection, processing, and performance of statistical analyzes on large datasets to decipher the various marketing and communication strategies adopted by a company. Analyzing data from various sources to derive actionable insights that drive decision-making and support strategic marketing efforts. Delivering expertise in data handling, analysis, and interpretation to help us optimize marketing campaigns to increase market share and ROI. Supporting the Director of Marketing Analytics and Process Design.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all of the duties that may be assigned.

Analyze patient engagement processes and propose improvements or optimizations using data-driven insights

Prepare and present reports to senior management detailing the success of engagement strategies and areas for further improvement.

Utilize statistical tools to perform predictive analytics, identifying future trends and potential areas of concern in patient engagement.

Develop and maintain dashboards that provide real-time insights into patient behaviors, satisfaction levels, and engagement metrics.

Collaborate with IT and data science teams to enhance data collection methods and analytics capabilities.

Support the Director of Marketing Analytics and Process Design in the development and execution of analytic strategies and tactics.

Develop process maps and recommendations for enhancing and delivering patient communication and engagement strategies.

Monitor project progress, ensuring that solutions are delivered on time and achieving desired ROIs

Assist in the selection and implementation of technology solutions that support patient engagement initiatives, such as CRM systems.

Organize and lead training sessions for staff on new tools and processes related to patient engagement.

SUPERVISORY RESPONSIBILITIES

Yes

QUALIFICATIONS

EDUCATION: Bachelors Degree in Statistics, Economics, Computer Science, or a related field.

5 years of healthcare experience is commensurate to the education required.

EXPERIENCE: Proven track record of analyzing data and generating insights to drive business objectives

KNOWLEDGE, SKILLS AND ABILITIES

• Proven experience in marketing analytics, data analysis, or a related field.
• Strong knowledge of statistical analysis, quantitative methodologies, and data manipulation.
• Proficient in SQL, Excel, R, Python, and BI tools like Tableau or Power BI.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong analytical, process development, and strategic insight delivery skills.

TYPICAL WORKING CONDITIONS

• Non-patient facing
• Remote, In-office optional
• If remote, this job must be U.S. based
• Indoor work; professional office environment
• Operating computer
• Reach outward
• May require sitting or standing for long periods, including stooping, bending, stretching
• Lift up to 10lbs
• Requires manual dexterity sufficient to operate a keyboard, type at 35 wpm, operate copier, and other office equipment

OTHER PHYSICAL REQUIREMENTS

• Vision
• Sense of sound
• Sense of touch

PERFORMANCE REQUIREMENTS

Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI (Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations.