Manager, Consumer & Shopper Insights
Apply NowCompany: Bonduelle
Location: Covina, CA 91722
Description:
Position: Consumer & Shopper Insights Manager
Department: Marketing
Reports To: Head of Market Intelligence
Salary Type: Exempt
Pay: (If in CA - $120K-$130K)
Make a greater impact at Bonduelle Americas!
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet's resources while providing healthy plant-based products to millions of consumers around the world.
Position Summary:
The Consumer Insights & Shopper Marketing Manager at Bonduelle Americas plays a pivotal role in understanding consumer behavior, market trends, and shopper dynamics to drive data-driven marketing and sales strategies. This role is responsible for leading research initiatives, analyzing consumer/shopper data, and developing insights that influence brand strategy, product innovation, and retail execution. The ideal candidate has a strong analytical mindset, a passion for consumer trends, and experience working with shopper data to optimize marketing strategies.
What will you do:
Qualifications
Department: Marketing
Reports To: Head of Market Intelligence
Salary Type: Exempt
Pay: (If in CA - $120K-$130K)
Make a greater impact at Bonduelle Americas!
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet's resources while providing healthy plant-based products to millions of consumers around the world.
Position Summary:
The Consumer Insights & Shopper Marketing Manager at Bonduelle Americas plays a pivotal role in understanding consumer behavior, market trends, and shopper dynamics to drive data-driven marketing and sales strategies. This role is responsible for leading research initiatives, analyzing consumer/shopper data, and developing insights that influence brand strategy, product innovation, and retail execution. The ideal candidate has a strong analytical mindset, a passion for consumer trends, and experience working with shopper data to optimize marketing strategies.
What will you do:
- Lead consumer and shopper insights initiatives to drive strategic marketing, innovation, and retail activation plans.
- Analyze shopper behavior, purchase patterns, and category trends using syndicated data (e.g., Nielsen, IRI, SPINS) and custom research.
- Partner with sales and marketing teams to develop actionable insights that enhance retail and eCommerce strategies.
- Manage custom research projects (qualitative & quantitative), including surveys, focus groups, and third-party research partnerships.
- Develop insights-based shopper marketing programs to improve brand engagement and conversion at key retail partners.
- Collaborate with category management teams to provide data-driven recommendations for merchandising, pricing, and promotions.
- Stay ahead of industry trends, competitive analysis, and emerging consumer behaviors to inform business decisions.
- Present insights and recommendations to senior leadership and cross-functional teams.
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 5+ years of experience in consumer insights, shopper marketing, or category management within CPG, food & beverage, or retail.
- Proficiency in syndicated data sources (e.g., Nielsen, IRI, SPINS, Numerator) and data visualization tools (e.g., Power BI, Tableau).
- Experience with custom research methodologies, including survey design, focus groups, and A/B testing.
- Strong analytical skills with the ability to translate data into strategic insights and recommendations.
- Excellent presentation and storytelling abilities to influence business decisions.
- Experience working with retailers, eCommerce platforms, or omnichannel marketing strategies is a plus.