Manager, Creative and Design

Job Description

Definity Insurance is seeking a dynamic and experienced Creative Manager to shape and evolve the creative direction of our brand and marketing experiences for Definity and Economical, to elevate our brands and support business objectives. Reporting to the AVP Brand and Marketing Strategy, this critical role will be responsible for leading a talented and high-performing team of designers and video producers to develop and deliver effective creative experiences, campaigns and executions; cultivating a positive, empowering culture of collaboration and excellence; and partnering effectively with stakeholders and agencies.

What can you expect to be accountable for in this role?

Team Leadership & Cross-Functional Collaboration:

• Lead, coach, and develop a team of internal and freelance designers and video producers to develop concepts and apply them with excellence across specific executions, campaigns and multi-channel touchpoints in support of business and brand objectives

• Partner with brand, marketing, media, and other internal and external integrated marketing communication teams to ensure effective, cohesive creative delivery (and evolution) of agreed executions, plans and programs targeted at broker, employee, investor and client audiences

• Collaborate closely with marketing operations to ensure the development and consistent application of operational processes to build overall team efficiency and effectiveness

• Advocate and educate stakeholders across the business on the importance of brand integrity and visual consistency to uphold an admired and professional identity and position in the market

• Inspire creative thinking and solutions that instill energy, excitement, and enthusiasm

Creative Leadership & Strategy Alignment:

• Shape and maintain a consistent brand identity and experience across touchpoints, bringing to life desired associations and narratives

• Lead the development and implementation of creative strategies and concepts, working in partnership with the brand and broker marketing teams to deliver against brand/business objectives and experience intentions

• Guide and oversee the execution and evolution of creative elements for integrated marketing communication launches, email programs, digital campaigns and experiences, sponsorships, events, account-based marketing, internal communication and more

• Ensure brand governance, in partnership with the brand team

• Collaborate with internal teams (and external agencies) to identify relevant, emerging trends and insights

• Guide delivery of a consistent and differentiated experience for independent insurance brokers across all touchpoints and events

Measurement, Reviews & Budget:

• Develop and implement consistent creative reviews in collaboration with key stakeholders to promote delivery with excellence and align on areas of focus

• Recommend, track and report on budgets

What do you bring to the role?

• 8-10 years progressive experience in the creative, design and/or marketing field, with proven experience in leading and managing an internal creative team, freelance designers and creative agencies. Experience in insurance preferred but not required

• Strong portfolio demonstrating expertise in digital and print design, multi-media campaigns and digital/video storytelling

• Positive player/coach mentality with demonstrated success in leading, inspiring and managing toward creative excellence

• Ability to balance creative vision with business objectives and data-driven insights (A pragmatist)

• Excellent people skills, with proven ability to build relationships, influence stakeholders and collaborate effectively across multi-disciplinary teams

• Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility

• Effective communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization

• Expertise in design software and experience working with AI-driven design tools

• Understanding of UI/UX principles and best practices in web and digital design

• Demonstrated design, brand and business acumen

• Proficiency in applying insight and strategy to develop creative executions and campaigns that achieve business objectives

• Demonstrated ability to positively drive self, people, process, and technology change in a dynamic, complex environment

• Strong project management skills, capable of guiding, managing, and overseeing multiple projects simultaneously

Salary Range: $77,100 - $142,000

About Us

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.

What's in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot - you deserve it.

It's better here - but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

#LI-Hybrid

#IND1

About the Team

Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.