Manager, Customer Data Platform & CRM

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as Manager, Customer Data Platform & CRM.

The Manager, Customer Data Platform & CRM, is tasked with spearheading the Customer Data Platform (CDP) initiatives at The Aspen Group. This role requires a blend of deep data and CRM expertise, analytical acumen, and robust technical and product management skills.

Responsibilities:

• CDP Strategy and Roadmap: Develop a comprehensive roadmap for the evolution of CDP offering across functional domains. Plan for a phased rollout to integrate and scale the platform across emerging brands within the group, ensuring seamless adaptation and maximized effectiveness throughout the organization.
• Implementation Oversight: Manage the Proof of Concept (PoC) from selection through testing, evaluating its performance and scalability. Ensure a smooth transition from POC to full deployment at TAG Dental, overseeing all aspects of implementation, including timeline, budget, and resource management.
• Technical Leadership and Integration: Coordinate with IT, data science, and marketing teams to integrate the CDP with existing CRM systems, ensuring seamless data consolidation and utilization across multiple touchpoints.
• Analytical and Product Expertise: Utilize analytical skills to interpret data within the CDP, driving strategic product decisions that enhance customer engagement and business outcomes.
• Vendor and Stakeholder Management: Build and maintain relationships with CDP vendors and manage internal stakeholder communications. Ensure that the CDP solution aligns with business needs and technical requirements.

Key Deliverables:

• Effective execution and management of a CDP PoC, followed by a successful, scalable implementation across TAG Dental and future brands.
• development of CDP strategies that enhance customer data management and support tailored marketing strategies.
• Continuous evaluation and optimization of the CDP to meet evolving business needs and technology advancements.

Technical Expertise Requirements:

• 3-5 years of experience in CRM systems, data platforms, and customer data management.
• Working knowledge of leading CDP technologies like Tealium, Segment, Amperity, or Salesforce Data Cloud.
• Experience in implementing data solutions in a large-scale environment.
• Strong analytical and technical product management skills.

Qualifications:

• Bachelor's degree in Computer Science, Data Science, or a related technical field; Master's degree strongly preferred.
• Extensive project management experience, ideally with certifications in Agile methodologies.
• Demonstrated ability to lead complex, cross-functional technology projects effectively.
• Innovative problem-solving skills and a detail-oriented approach to technology integration.

Personal Attributes:

• Strategic thinker with a keen understanding of data-driven marketing and customer engagement.
• Skilled communicator capable of explaining complex technical concepts to a non-technical audience.
• Leadership qualities are necessary to guide teams through technological changes and challenges.

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• Salary: Annual pay range: $100,000 - $140,000, plus bonus/incentives A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match