Manager, Customer & Web Analytics
Apply NowCompany: Definity Financial
Location: Toronto, ON M4E 3Y1
Description:
Job Description
We are seeking a Manager, Customer & Web Analytics to lead data-driven insights that enhance our digital strategy and business performance. This role will be responsible for analyzing funnel performance using Google Analytics, Tag Manager, and BigQuery, while also integrating with our first party data for deeper customer insights. The successful candidate will collaborate with both Sonnet and Petline stakeholders including marketing, user experience, sales and distribution, pricing, and product, to optimize performance.
Key Responsibilities:
Salary Range: $77,100 - $142,000
About Us
Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.
What's in it for you?
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot - you deserve it.
It's better here - but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#LI-Hybrid
#IND1
About the Team
Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.
We are seeking a Manager, Customer & Web Analytics to lead data-driven insights that enhance our digital strategy and business performance. This role will be responsible for analyzing funnel performance using Google Analytics, Tag Manager, and BigQuery, while also integrating with our first party data for deeper customer insights. The successful candidate will collaborate with both Sonnet and Petline stakeholders including marketing, user experience, sales and distribution, pricing, and product, to optimize performance.
Key Responsibilities:
- Lead Web and Digital Analytics Strategy: own and manage web analytics tracking, data collection, and reporting to measure site performance, customer behaviour, and help measure marketing effectiveness.
- Optimize Web Tools: maintain Google Analytics and Google Tag Manager, ensuring best practices, and accurate and actionable data collection.
- Data Visualization and Reporting: develop insightful reports and dashboards, transforming complex datasets into actionable business intelligence.
- Data-Driven Customer Insights: utilize customer data to derive deep insights, translating complex behaviors and trends into readily consumable and actionable strategies for business growth and customer engagement enhancement.
- Leverage AI tools such as Vertex AI/Gemini to expand insights and modelling capabilities.
- Support Marketing Segmentation: be a close working partner with the marketing team as we evolve our segmentation, attribution, and audience targeting; test and learn to optimize across the funnel
Qualifications: - Proficiency in SQL and data manipulation/analysis.
- A minimum of 5 years of experience in digital analytics and web analytics.
- Expertise in Google Analytics (both web and app), Google Tag Manager, BigQuery, Vertex AI/Gemini or other AI tools.
- Proficiency in data visualization tools such as Tableau, Power BI, Looker, etc.
- Some understanding of digital marketing metrics, attribution modeling, and media performance analysis
- Experience with Google Cloud Platform, Salesforce, FullStory/Quantum Metrics.
Salary Range: $77,100 - $142,000
About Us
Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" - they're essential to our success.
What's in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot - you deserve it.
It's better here - but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#LI-Hybrid
#IND1
About the Team
Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.