Manager, Digital Analytics

We're RPA: an independent advertising agency that puts People First. It's a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.

Why You'll Never Want to Leave

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and - we hope - stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.

Who You'll Be Collaborating With

Every day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

About RPA:
At RPA, we pride ourselves on being a people-first organization where creativity and data-driven insights fuel our work. We partner with leading brands across various industries, including automotive, consumer packaged goods, utilities, and more. We are seeking an analytics leader to join the RPA Analytics team. The ideal candidate is articulate, technically minded, has strong business acumen, and excels in interpersonal skills to drive innovative analytics strategies that deliver exceptional results for our clients.

Role Summary:
The ideal candidate has an in-depth understanding of how web analytics tags are implemented and can provide strategic, industry leading best practices tied to website tracking implementations. A mindset to quickly troubleshoot analytics tag structures and call out any potential problem areas with a solution and detail-oriented mindset is key for this Digital Analytics Manager role. The individual will be serving as a trusted advisor to both internal teams and clients, delivering actionable insights and strategies across websites and marketing analytics. A strong emphasis on collaboration, innovation, and technical expertise is key to success in this role.

Key Responsibilities:

Data Management and Implementation:

• Guide the development of tagging specifications, manage user acceptance testing (UAT), and ensure high-quality data collection across web and media platforms.
• Create a testing roadmap, identifying opportunities to utilize structured marketing experiments to answer important business questions (ROAS, incrementality, investment allocation across audiences, channels, most effective ad formats/sizes, optimal frequency level, etc.)
• Manage the full media analytics cycle from concept to delivery, including programmatic, paid social, paid search and offline channels (TV, radio, print, etc.)
• Manage backend data workflows using automation software such as Alteryx to ensure clean, accurate datasets are used in reporting
• Understand business needs and lead the design and execution of cross-channel campaign measurement frameworks that will help clients achieve their goals
• Facilitate the integration of data into audience-centric media plans, informed by an in-depth understanding of our target
• Be the face of analytics to the clients. Present media insights and recommendations that are supported by data to internal teams and clients
• Develop a holistic view of campaign performance, working cross-functionally with teams to refine existing media strategy and inform future campaign development
• Provide data-driven actionable insights that inform advertising investment allocation and help identify high-potential audiences, channels, pubs and tactics to be activated and/or tested
• Provide ongoing accurate and timely reporting and analysis for clients and internal stakeholders, with a laser focus on adding value and improving media performance
• Use data visualization tools to elevate the reports and dashboards provided to clients, enhancing the quality of data visualizations, and ensuring we deliver information in the most effective manner
• Identify opportunities for process improvements and cost savings, implementing strategies to automate data extraction and transformation flows using programming language
• Oversee the integration of data across lakes, marts, and customer data platforms (CDPs), with a strong emphasis on privacy and governance.
• Ensure compliance with data privacy standards and implement best practices in data governance across all analytics processes.

Analytics Execution:

• Contribute to the design, execution, and analysis of A/B and multivariate testing programs.
• Deliver robust annual and quarterly forecasts using advanced statistical models, machine learning techniques, and business intelligence tools.
• Produce comprehensive reports and dashboards using tools like Power BI and Tableau to present insights to executives and stakeholders.

Team Development:

• Mentor and develop analytics professionals, fostering a collaborative, innovative, and inclusive team environment.
• Work closely with team leads to drive consistency and excellence across client portfolios.

Qualifications:

• Bachelor's degree in Marketing, Data Science, Economics or Business Analytics is preferred
• 4+ years of experience within media analytics, preferably in an agency environment. Experience managing direct reports.
• Proficiency in tools like Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, and tag management solutions (e.g., Adobe Tags, Google Tag Manager).
• Strong background in A/B testing (e.g., Adobe Target, Optimizely), CRO strategies, and advanced statistics.
• Demonstrated expertise in data strategy, architecture, configuration (e.g. Adobe's Marketing Channels and/or Google's Custom Channel Groups) and visualization tools (e.g. Tableau and Power BI).
• Hands-on experience in troubleshooting and ensuring the integrity of analytics implementations.
• Exceptional communication skills with the ability to translate complex data into actionable insights for technical and non-technical audiences.
• Proven ability to lead, prioritize, and execute in fast-paced, dynamic environments.

The maximum monthly salary range for this position is $5,416.67, with an annualized equivalent of $130,000.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position. The Company reserves the right to modify this pay at any time.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.