Manager Digital Content

JOB SUMMARY: Responsible for overseeing the development, management, and optimization of content across all global sites for NCL guest-facing digital properties, including both Web and Mobile. Ensure that all digital content (including assets such as copy, images, gifs, PDFs, and/or videos) aligns with brand standards, engages target audiences, and drives traffic, conversions, and/or other desired outcomes. Collaborate with stakeholders including, but not limited to, product, marketing, and creative, as well as other cross-functional teams, to deliver a cohesive and effective digital presence across multiple regions. This will span the full guest journey including awareness, browse and book, booked guest, and post-cruise.

DUTIES & RESPONSIBILITIES:

• Develop and implement a content strategy that aligns with overall marketing goals, enhances user engagement, and drives desired outcomes across all NCL.com global sites and mobile applications.
• Oversee the creation, editing, QA, and publication of high-quality digital content, ensuring consistency in voice, tone, and style across diverse markets.
• Collaborate with stakeholders, product marketing, designers, and developers to enhance the user experience through optimal content presentation and navigation, including for international audiences.
• Conduct regular audits of digital content to ensure accuracy, relevancy, and adherence to SEO leading practices across all global sites.
• Utilize analytics tools to monitor content performance, providing actionable insights and recommendations for improvements on a global scale.
• Work closely with SEO specialists to ensure content is optimized for search engines and supports overall SEO strategies for all international websites.
• Manage and mentor a team of content creators, providing guidance on leading practices and professional development while considering cultural nuances in content.
• Stay up to date with digital content trends, tools, and technologies, sharing insights and implementing new strategies as appropriate for global markets.
• Collaborate with marketing teams, including the Rebel Fish Creative Team, to integrate content into broader campaigns, ensuring a seamless customer journey across all touchpoints worldwide.
• Collaborate with digital teams to ensure we build and maintain modern systems across web and mobile with accurate and high performing content.
• Collaborate with stakeholders and departments to ensure content is accurate, relevant, and consistent across channels.
• Manage and prioritize content intake requests from intake through publication, including timely updates on progress and providing backlog transparency.
• Perform additional job related duties as needed.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Digital Marketing or related field

EXPERIENCE:

• 5+ years of experience in digital content management, digital marketing, or a related field.
• Proven track record of managing content for large-scale, multilingual websites, with a strong focus on user engagement and conversion optimization.

COMPETENCIES/SKILLS:

• Exceptional writing and editing skills, with a keen eye for detail and a strong understanding of digital content leading practices in a global context.
• Familiarity with SEO principles and practices, including keyword research and on-page optimization tailored for diverse markets.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Proficiency in using content management systems (CMS) and analytics tools (e.g., Google Analytics, Adobe Analytic, Contentsquare).
• Excellent communication and collaboration skills, with the ability to work effectively across teams and cultures.
• Working knowledge of HTML and CSS, with a basic understanding of digital design principles.

CERTIFICATIONS/LICENSES:

• HTML and CSS certifications a plus but not required

EQUAL EMPLOYMENT OPPORTUNITY:

Norwegian Cruise Line Holdings Ltd. and its subsidiaries are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristics protected by law. EEO is the law | EEO is the law GINA Supplement

Applicants have rights under Federal Employment Laws. FMLA | EPPA | Job Safety and Health: It's the Law