Manager, E-commerce Analytics & Experimentation

Overview

Groupe Dynamite Inc. (GDI) is a Montral-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Groupe Dynamite is seeking an experienced and passionate Manager of E-Commerce Analytics and Experimentation to join our Digital team. We are looking for someone who is data-driven and results-oriented with a passion for optimization and innovation. In this role, you will be responsible for owning the analytics function for eE-commerce performance and demand forecasting and planning, overseeing the roadmap for Google Analytics, Attribution, and A/B testing and experimentation.

Reporting into the Director of Customer Acquisitions and Analytics, you will play a key role in driving data-informed decisions to optimize the customer journey and maximize revenue for our brands. Together with your team, you will oversee the analytics function for eE-commerce performance, and experimentation initiatives, and provide actionable insights into traffic channels, attribution, and user behaviour. As a critical partner to cross-functional teams, this role ensures that analytics and experimentation initiatives align with business objectives, delivering measurable growth and an exceptional online experience.

Key metrics: 1) Advertising optimization, 2) Multi-touch understanding and attribution, 3) Revenue- per- user improvements.

KEY RESPONSIBILITIES

Advertising and mMarketing eEfficiency:

• Oversee the development of tools tofor optimizeation of advertising investments;
• Provide business requirements for Google Analytics, events, and tags to maintain a rich platform that allows teams to monitor their KPIs and dashboards;
• Lead attribution and multi-touch analysis to understand the effectiveness of traffic channels and optimize marketing investments;
• Support the measurement of large brand marketing activations;
• Conduct deep dives into traffic sources, customer cohorts, and site behaviours to uncover opportunities for traffic acquisition channels, such as paid media, organic search, influencers, and CRM.

Experimentation and A/B Testing:

• Define and oversee the roadmap for A/B testing and multivariate experiments across the website, app, and omni-channel;
• Collaborate with product and business owners to hypothesize, implement, and analyze tests aimed at improving traffic conversion, user experience, and engagement.;
• Communicate testing results, insights, and recommendations to stakeholders to drive iterative improvements;.
• Partner with the mMarketing, mMerchandising, and pProduct teams to measure the impact of campaigns, promotions, and changes to the website.

Demand fForecasting and Planning:

• Lead demand-side sales forecasting as part of the monthly business review process;
• Drive forecasting process improvements and build robust tools that take into account key variables and that result in higher forecasting accuracy;
• Partner with the Merchandise Planning team to ensure that the inventory plan is properly nuanced to accommodate the growth needs of eE-comm;
• Partner with the Finance team during the annual budget exercise to prepare a demand-side sales plan and all supporting KPI's.

Collaboration and Leadership:

• Serve as the go-to expert for eE-commerce analytics, providing guidance and insights to leadership and cross-functional teams;.
• Train and mentor team members and stakeholders on best practices for interpreting data and leveraging analytics tools;.
• Stay current on eE-commerce trends, analytics tools, and best practices to continuously elevate the team's capabilities.

REQUIREMENTS

• Bachelor's degree in Analytics, Marketing, Business, or a related discipline. (an Aadvanced degree is a plus);
• 5+ years of experience in eE-comm analytics, experimentation, or a related field, preferably with a direct-to-consumer brand;.
• Experience in a fast-paced, consumer-focused industry;
• Proficiency in web analytics tools like GA4, A/B testing platforms (e.g., Optimizely, SitesSpect, VWO), and data visualization tools (e.g., Tableau, Power BI);
• Strong ability to interpret complex data, create actionable insights, and communicate findings clearly to diverse audiences;
• Hands-on experience designing, executing, and analyzing A/B and multivariate tests;
• Knowledge of attribution modelling, customer segmentation, and channel performance metrics;
• Proven ability to work cross-functionally and influence decision-making through data storytelling;
• Ability to build business relationships across functional teams.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montral's Top Employers and one of Canada's Top Employers for Young People.

Our promise...
No day will be like the last-we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

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