Manager, Email and SMS Marketing

Winston Brands marketing team is looking for an Email & SMS Marketing, Manager to join our team! The Email & SMS Marketing, Manager is responsible for developing and executing the Company's marketing emails to include promotions, triggers, segmentation, revenue, and LTV while developing a sustainable growth model. This is a highly visible position, impacting the business strategically and operationally. The Manager, Email & SMS Marketing is a business partner to Company leaders.
Responsibilities:

• Drives the email marketing strategy and execution of campaigns.
• Partners with Creative Team to design email and communication templates, develop images, content, promos, and landing pages for email marketing campaigns.
• Partners with SMS/MMS vendor to design SMS/mms and communication templates, develop content, promos, and landing pages for SMS/mms marketing campaigns. Develop quality, full lifecycle programs that are relevant and appealing to target audience.
• Champion best practices with key stakeholders ensuring vested interest in the success of email & SMS/mms marketing campaigns.
• Develops and analyzes key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals.
• Partners with SMS vendor and works with technology and customer service teams to develop and support the use of SMS and Email in providing self-support tools to customers, e.g., order tracking / status via email and SMS.
• Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.
• Facilitates cross-functional collaboration with Creative Director, Website Content Manager, and Director, CRM and Channel Segmentation to align email efforts and promotional calendar.
• Works closely with Marketing Analytics & Operations to integrate, develop and manage program reporting and analysis
• Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.
• Prioritizing emails & SMS based on revenue potential and overall corporate strategy, as well as resource allocation.
• Position works closely with the Marketing, Analytics, IT, Customer Service, and Creative departments.
• Position works closely with external vendors and technologies including Salesforce Marketing Cloud, Google Analytics, Attentive (SMS/MMS), and Marketing Database/CDP service providers.
• Takes actions to learn, teach and support company policies, practices, and processes.
• Manages and provides leadership and developmental opportunities for direct reports including mentoring, training, work assignments, and timely performance evaluations.
• Develops and manages budget in line with company expectations.

Experience and Skills:

• Bachelors' Degree in eCommerce, Marketing, Advertising, or Business Administration preferred.
• 5 years' experience managing CRM based large housefile and high-volume circulation email marketing campaigns.
• In-depth experience with Salesforce Marketing Cloud and/or Exact Target, and working with IT and/or SIs to integrate SFMC with other systems (e.g., Customer Data Platforms, 4Cite, Optimizely/EPI or other eCommerce platforms, and other Salesforce products.)
• Strong previous email marketing experience, including creating and driving successful campaigns and segmentation. Proven track record of managing successful email marketing campaigns.
• Previous SMS/MMS marketing experience using SMS/MMS for promotions and customer support services.
• Knowledge of online A/B testing tools a plus: Optimizely, Kibo/Monetate, or others.
• Additional experience with other email providers like Cheetah Mail, Responsys, Bronto, Marketo, or other formal ESP strongly preferred.
• Additional experience with SMS/MMS technology and SMS/MMS Saas vendors, e.g. Attentive, highly desired.

Featured benefits: Medical, Dental, Vision and 401K.

The base pay range for this position is $110,000 - $140,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g. qualifications, education, prior experience). Applications will be accepted while this position is posted on our careers website.