Manager, Marketing Campaigns & Email Strategy
Apply NowCompany: Brother USA
Location: Westminster, CO 80031
Description:
The Company at a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Manager, Marketing Campaigns & Email Strategy develops the strategy and leads the execution of marketing that enhances brand awareness, generates high-quality leads, and positions Brother Mobile Solutions (BMS) as a thought leader in the target markets. This role develops relevant content - including white papers, case studies, infographics, blog articles, slide decks, videos, and video testimonials - that can be used across multiple platforms to drive marketing campaign success.
This role works independently, collaboratively within a team, or with external agencies, the manager ensures seamless campaign execution. Additionally, this role runs the email marketing platform, manages nurture streams, schedules and deploys emails, and maintains the email calendar. The Manager also provides guidance on standard processes for content, design, automation, and audience segmentation to optimize email marketing performance.
Key Duties & Responsibilities
Campaign Strategy, Development, Execution, and Reporting
Email Strategy
Reporting, Budget Management, and Planning
Key Experience & Qualifications
Education
Experience
Licenses & Certifications
Languages
Software/Technical Skills
Other Skills, Knowledge, & Abilities
Compensation & Schedule for This Role
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid
Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Manager, Marketing Campaigns & Email Strategy develops the strategy and leads the execution of marketing that enhances brand awareness, generates high-quality leads, and positions Brother Mobile Solutions (BMS) as a thought leader in the target markets. This role develops relevant content - including white papers, case studies, infographics, blog articles, slide decks, videos, and video testimonials - that can be used across multiple platforms to drive marketing campaign success.
This role works independently, collaboratively within a team, or with external agencies, the manager ensures seamless campaign execution. Additionally, this role runs the email marketing platform, manages nurture streams, schedules and deploys emails, and maintains the email calendar. The Manager also provides guidance on standard processes for content, design, automation, and audience segmentation to optimize email marketing performance.
Key Duties & Responsibilities
Campaign Strategy, Development, Execution, and Reporting
- Campaign Development and Execution - Work with appointed agency, marketing communications, and other key stakeholders to develop strategy, lead, and implement marketing campaigns across assigned target vertical market
- Content Development - Identify trends and insights in the assigned vertical markets, using the business unit experts to build new content or re-purpose existing content, including but not limited to white paper, case study, infographic, blog piece, slide share, video, video testimonial, etc.
- Digital Media Creation and Placement - Research, identify, and select the best digital ad placements for the assigned vertical markets; Manage the creative and content for the placement as well as monitor and report quarterly
Email Strategy
- Lead email strategy and execution across all verticals and implement effective email marketing strategies that drive growth through various email journeys, marketing funnels, ad hoc blasts, and cross-team efforts within marketing
- Develop and optimize email automation workflows for furthering leads and prospects, onboarding new customers, and maintaining ongoing engagement with existing customers
- Collaborate with sales and marketing to refine and implement campaigns that support business needs, growth targets, and mid-funnel customer journey
- Optimize and segment house lists and identify areas to improve the quality of lists
- Conduct A/B testing and analysis to optimize performance metrics such as open, click-through, and conversion rates
- Ensure compliance with email marketing privacy and regulations
- Generate detailed reports on email campaign performance, including open rates, click-through rates, conversion, and return on investment, and use insight to drive strategy
Reporting, Budget Management, and Planning
- Monitor and report on marketing campaign and email performance against targets, providing insights and recommendations for improvement.
- Communicate activities to management monthly
- Report on campaign performance quarterly
Key Experience & Qualifications
Education
- Bachelor's Degree (or equivalent experience) in Business Analytics, Marketing, or related field
- Master's Degree (or equivalent experience) in Business Analytics, Marketing, or related field - Preferred
Experience
- 7+ years of experience in the following areas (preferably in B2B):
- Developing effective integrated marketing campaigns
- Campaign operation, lead flow management, attribution models, and list segmentation
- Managing email marketing automation platforms
Licenses & Certifications
- Email Automation Platform Certification
- Salesforce Admin Certification - Preferred
Languages
- Spanish - Preferred
Software/Technical Skills
- Marketing Automation Platform (Pardot or other)
- Salesforce CRM
- Project Management Tools (Click Up preferred) - Preferred
Other Skills, Knowledge, & Abilities
- Ability to handle and prioritize multiple projects and complete tight deadlines
- Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization
- Ability to translate insights into actionable recommendations, and advise the creative agency
- Ability to self-motivate and focus on results
- Excellent communication skills (verbal, written, interpersonal) and presentation skills, with an ability to present to all levels of the organization
- Basic knowledge of journey mapping and persona development
Compensation & Schedule for This Role
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid
- The salary (or hiring) range for this position is $105,000 - $130,000 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother's Product Categories:
https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility:
https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility:
https://careers.brother-usa.com/lifeatbrother
- Growth and Development:
https://careers.brother-usa.com/career-development
- Follow us on LinkedIn:
https://www.linkedin.com/company/brother-usa/
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.